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Social Media Management Services in the US - Procurement Research Report

Social Media Management Services Procurement in the US

This report is intended to assist buyers of social media management services. Social media refers to the collection of websites and online tools that enable internet users to share information (e.g. websites like Facebook, Twitter and Instagram). Social media management services curate and create content, engage with followers, monitor metrics and help convert followers into paying customers on behalf of clients. Social media management services can be purchased as part of a digital advertising service package from a digital advertising agency, but may also be acquired as a single service. Key buyers of this service include retailers and restaurants. This report does not cover other digital advertising services, such as search engine optimization (SEO) or mobile advertising.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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