Social Media Management Services Procurement in the US
This report is intended to assist buyers of social media management services. Social media refers to the collection of websites and online tools that enable internet users to share information (e.g. websites like Facebook, Twitter and Instagram). Social media management services curate and create content, engage with followers, monitor metrics and help convert followers into paying customers on behalf of clients. Social media management services can be purchased as part of a digital advertising service package from a digital advertising agency, but may also be acquired as a single service. Key buyers of this service include retailers and restaurants. This report does not cover other digital advertising services, such as search engine optimization (SEO) or mobile advertising.