Search Engine Marketing Services Procurement in the US
This report is intended to assist buyers of search engine marketing (SEM) services. SEM services help buyers increase their visibility in a search engine. A higher rank in a search engine’s results makes it easier for websites to attract visitors, which positively impacts their business. SEM focuses on search engine optimization (SEO) services and can also include paid search advertising services. Service providers can be categorized as an advertising agency, SEM agency or SEM freelancer. Buyers include retailers, financial services providers and advertising agencies. This report does not cover other digital advertising agency services or web design services.
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