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Promotional Products in the US - Procurement Research Report

Promotional Products Procurement in the US

This report is intended to assist buyers of promotional products. Promotional products are materials imprinted with an organization’s name and brand. These products are often given at trade shows and other events to advertise a company or cause. They are also given to clients as a sign of appreciation for business. Popular promotional products include pens, tote bags and mugs. Common buyers are education establishments, retailers and nonprofit organizations. For the purposes of this report, and to remain consistent with the market’s standard terminology, direct suppliers of promotional products are referred to as distributors and upstream suppliers are referred to as suppliers. This report does not include other sales promotion services or items personalized for nonpromotional purposes.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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