Press Release Services Procurement in the US
This report is intended to assist buyers of press release services, which are also called news wires or wire services. Providers typically operate distribution platforms, through which they create and optimize customized news content that enables buyers to easily distribute proprietary news to a general or targeted audience. Such platforms also include tracking capabilities that allow buyers to measure and evaluate audience reach. Press release writing services, advertising agency services and public relations services are not included in this report.