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Press Release Services in the US - Procurement Research Report

Press Release Services Procurement in the US

This report is intended to assist buyers of press release services, which are also called news wires or wire services. Providers typically operate distribution platforms, through which they create and optimize customized news content that enables buyers to easily distribute proprietary news to a general or targeted audience. Such platforms also include tracking capabilities that allow buyers to measure and evaluate audience reach. Press release writing services, advertising agency services and public relations services are not included in this report.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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