Market Research Logo

Opinion Polling Services in the US - Procurement Research Report

Opinion Polling Services Procurement in the US

This report is intended to assist buyers of opinion polling services. Providers include agencies administering telephone, internet, mail or on-location surveys to conduct quantitative market research. Opinion polling can be used for understanding market size and competitors, drafting business plans, benchmarking, forecasting, litigation support and other relevant services. Some vendors specialize in one service (e.g. only data collection), while others provide full service offerings (e.g. data collection, analysis and reporting). Agencies specializing in interview, focus group or behavioral research, as well as those reporting on secondary research and those solely collecting broadcast media ratings are not included in this report.


TABLE OF CONTENTS

AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report