Online Market Research Services Procurement in the US
This report is intended to assist buyers of online market research services. Suppliers of these services record, analyze and present marketing data that is gathered online. Data can be gathered through internet surveys, questionnaires, customer feedback forms and other online tools. Buyers use information from online market research to identify existing and potential markets, target their advertising, understand customer preferences, improve and develop products and optimize pricing. This report excludes other market research mediums, such as phone and in-person surveys and focus group studies.