Online Advertising Procurement in the US
This report is intended to assist buyers of online advertising. Online advertising includes mobile, digital video, e-mail and display advertising, such as web banners and text ads. Online advertising spaces can be purchased from individual websites, media conglomerates or ad networks. Key buyers of online advertising include retailers and financial service providers. This report does not cover digital advertising agency services, search engine marketing services or social media management services.
- AT A GLANCE
EXECUTIVE SUMMARY
PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast
PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation
Quality Control
SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost
PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS
BUYER POWER SCORE COMPONENTS
JARGON & GLOSSARY
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