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Online Advertising in the US - Procurement Research Report

Online Advertising Procurement in the US

This report is intended to assist buyers of online advertising. Online advertising includes mobile, digital video, e-mail and display advertising, such as web banners and text ads. Online advertising spaces can be purchased from individual websites, media conglomerates or ad networks. Key buyers of online advertising include retailers and financial service providers. This report does not cover digital advertising agency services, search engine marketing services or social media management services.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT

Price Fundamentals

Price Drivers

Recent Price Trend

Price Forecast

PRODUCT CHARACTERISTICS

Product Life Cycle

Total Cost of Ownership

Product Specialization

Related Goods

Substitute Goods

Regulation

Quality Control

SUPPLY CHAIN & VENDORS

Supply Chain Dynamics

Competitive Environment

Market Profitability

Switching Cost

PURCHASING PROCESS

Buying Basics

Key RFP Elements

NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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