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Newspaper Advertising in the US - Procurement Research Report

Newspaper Advertising Procurement in the US

This report is intended to assist buyers of newspaper advertising. Newspaper advertising refers to the display of a promotional marketing message in a newspaper alongside normal editorial content. Advertisements in newspapers can come in a variety of sizes and be printed in black and white or colored ink depending on the newspaper’s design. This report does not cover other types of advertising markets, such as magazine advertising, radio advertising, online advertising or television advertising.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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