Media Training & Coaching Services Procurement in the US
This report is intended to assist buyers of media training and coaching services. Companies use media training and coaching services to instruct their staff on how to effectively communicate with reporters, journalists and other media professionals. Buyers may choose to engage with media correspondents but also often receive media attention unwillingly. Media training and coaching services teach participants how to convey a positive image, gain stakeholder support and clearly communicate a firm’s goals or practices. These services range from basic, short courses on performance techniques to more intensive training seminars that may cover crisis management or hostile interviewing. This report does not cover media monitoring services.