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Media Training & Coaching Services in the US - Procurement Research Report

Media Training & Coaching Services Procurement in the US

This report is intended to assist buyers of media training and coaching services. Companies use media training and coaching services to instruct their staff on how to effectively communicate with reporters, journalists and other media professionals. Buyers may choose to engage with media correspondents but also often receive media attention unwillingly. Media training and coaching services teach participants how to convey a positive image, gain stakeholder support and clearly communicate a firm’s goals or practices. These services range from basic, short courses on performance techniques to more intensive training seminars that may cover crisis management or hostile interviewing. This report does not cover media monitoring services.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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