Media Placement & Fulfillment Services Procurement in the US
This report is intended to assist buyers of media placement and fulfillment services. Providers in this market research, negotiate and place orders for advertising time and space on behalf of a client. These services are provided primarily by media and advertising agencies, also known as media buying agencies. The types of media purchased include television, radio, print and internet, among others. Common buyers include retailers, automobile manufacturers and beauty and cosmetic manufacturers. This report does not cover other agency services, such as advertising creation and production.
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