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Media Placement & Fulfillment Services in the US - Procurement Research Report

Media Placement & Fulfillment Services Procurement in the US

This report is intended to assist buyers of media placement and fulfillment services. Providers in this market research, negotiate and place orders for advertising time and space on behalf of a client. These services are provided primarily by media and advertising agencies, also known as media buying agencies. The types of media purchased include television, radio, print and internet, among others. Common buyers include retailers, automobile manufacturers and beauty and cosmetic manufacturers. This report does not cover other agency services, such as advertising creation and production.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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