Media Monitoring Services Procurement in the US
This report is intended to assist buyers of media monitoring services. Most often used by public relations (PR) agencies, media buying agencies, advertising agencies, retailers and personal care goods companies, media monitoring services monitor and collect news clippings (both virtual and physical) regarding topics, companies, products or otherwise-specified keywords. Often, the keywords include the name of the buyer or the buyer's client. For example, PR professionals use media monitoring services to track the level of exposure they have created for their client and to determine prevailing trends to aid PR agencies in tailoring media content for maximum exposure. This report does not cover the purchase of advertising or media fulfillment services.
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