Media Monitoring Services Procurement in the US
This report is intended to assist buyers of media monitoring services. Most often used by public relations (PR) agencies or agents, media monitoring services monitor and collect news clippings (both virtual and physical) on topics, companies, products or otherwise-specified keywords. Often, the keywords include the name of the PR agency’s client. Media monitoring allows PR professionals to track the level of exposure they have created for their client and helps determine prevailing trends to aid PR agencies in tailoring media content for maximum exposure. This report does not cover the purchase of advertising or media fulfillment services.