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Magazine Advertising in the US - Procurement Research Report

Magazine Advertising Procurement in the US

This report is intended to assist buyers of magazine advertising. Suppliers of magazine advertising offer space in their print magazines and periodicals in which buyers can display marketing messages. Buyers can purchase this advertising space directly from the magazine publication or through an advertising agency. This report does not cover other types of advertising, such as newspaper advertising, direct mail advertising services, television advertising or online services.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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