Loyalty Program Management Software Procurement in the US
This report is intended to assist buyers of loyalty program management (LPM) software. LPM software helps buyers improve their relationship with customers and encourages repeat business and increased sales. Buyers, such as retailers, technology companies and airlines, use this software to offer their clients automatic rewards or earned points and discounts. Such software can also allow buyers to create and send messages, manage accounts and gain actionable insights from customer data. Some larger suppliers also provide consulting services to bolster their loyalty programs and help buyers create partnerships with other businesses. This report does not cover general customer relationship management software or product promotion services.