Market Research Logo

Integrated Advertising Services in the US - Procurement Research Report

Integrated Advertising Services Procurement in the US

This report is intended to assist buyers of integrated advertising services. Advertising agencies included in this report are one-stop shops for companies looking to develop and implement advertising campaigns through a variety of platforms. Services provided by these suppliers range from basic conceptualization and design to media placement. Most suppliers in the market are advertising agencies and typical buyers are any type of business that spends on advertising. This report does not cover advertising services purchased individually.


TABLE OF CONTENTS

AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report