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Graphic Design Services in the US - Procurement Research Report

Graphic Design Services Procurement in the US

This report is intended to assist buyers of graphic design services. Graphic design service providers plan, design and manage visual communication materials, such as printed materials, packaging and corporate identification. Buyers most commonly use these materials for product promotion. This report does not cover printing services, industrial design services, website design services or advertising agency services. Additionally, while this report includes the creation of graphics for packaging, it does not cover the physical design of packaging, which is addressed in ProcurementIQ's Packaging Design Services report.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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