Focus Group Research Services Procurement in the US
This report is intended to assist buyers of focus group research services. Focus group research service providers engage in qualitative research and gather information on opinions and attitudes about a product from a diverse set of individuals. This market focuses on face-to-face market research and testing, although market research is also sometimes conducted by phone or mail. Focus groups are often used to determine the viability of bringing a new product to market or to improve current products. Key buyers include consumer product manufacturers, advertising agencies, management consulting agencies and government agencies.This report does not include internet-based market research, or quantitative phone- or mail-based market research (i.e. polls and surveys).
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