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Focus Group Research Services in the US - Procurement Research Report

Focus Group Research Services Procurement in the US

This report is intended to assist buyers of focus group research services. Focus group research service providers engage in qualitative research and gather information on opinions and attitudes about a product from a diverse set of individuals. This market focuses on face-to-face market research and testing, although market research is also sometimes conducted by phone or mail. Focus groups are often used to determine the viability of bringing a new product to market and improving current products. This report does not include internet-based market research, or quantitative phone- or mail-based market research (i.e. polls and surveys).


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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