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Data Management Platforms in the US - Procurement Research Report

Data Management Platforms Procurement in the US

This report is intended to assist buyers of data management platforms (DMPs). DMPs are software programs used to house and manage information, specifically for the management of cookie IDs and the generation of audience segments used to target users with online ads. DMPs aggregate user activity into a centralized location and use the data for marketing analysis. This report does not include data management and query software.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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