Corrugated Point-of-Purchase Displays Procurement in the US
This report is intended to assist buyers of corrugated point-of-purchase (POP) displays. Corrugated POP displays are cardboard storage shelves or containers that showcase different items, ideally compelling customers to purchase the products. These displays are typically placed near the point of purchase, which means they are often located near sales terminals, such as cash registers, to increase the likelihood of impulse sales. Manufacturers and wholesalers generally cater to retailers and supermarkets, which are key buyers in this market. This report does not cover nondisplay POP signage, storefront signage or corrugated boxes.
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