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Commercial Photography in the US - Procurement Research Report

Commercial Photography Procurement in the US

This report is intended to assist buyers of commercial photography services. Commercial photographers provide images for commercial use for purposes such as advertising, food and fashion photography, forensics and land surveying. Suppliers in this market are mostly freelancers or small regional companies. Typical buyers in the market are businesses that promote their products through advertising campaigns or use photography of their products in-store. This report focuses on assignment photography, in which a photographer is commissioned to take new photographs. Stock photography is not covered under this report.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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