Call Tracking Software Procurement in the US
This report is intended to assist buyers of call tracking software. This software tracks and analyzes phone activity to help manage customer relations, increase sales, conduct market research and optimize advertising campaigns. Users can record calls, identify their source, record their time distribution and view call analytics. Additionally, the software provides users with dynamic number insertion to gather data on the advertising channels customers use to find their contact information. Vendors include specialized and diversified providers, while typical customers are healthcare providers, marketing agencies, financial services firms, retailers and automotive companies. This report focuses on software-as-a-service (SaaS). Call center software and hardware are excluded from this report.