Brand Management Services Procurement in the US
This report is intended to assist buyers of brand management services. Service providers monitor the perception of their clients' brands in the marketplace and help their clients develop strategies to create strong brand associations and awareness. Brand management services therefore rely heavily on market research, marketing and advertising, but they ultimately focus directly on cultivating a brand image that customers view favorably. Freelancers, specialized agencies and full-service agencies primarily provide these services. Common buyers include government agencies, nonprofit organizations and consumer product manufacturers. This report does not cover other management consulting services or marketing services.
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