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Brand Management Services in the US - Procurement Research Report

Brand Management Services Procurement in the US

This report is intended to assist buyers of brand management services. Service providers monitor the perception of their clients' brands in the marketplace and help their clients develop strategies to create strong brand associations and awareness. Brand management services, therefore, rely heavily on market research, marketing and advertising, but they ultimately focus directly on cultivating a brand image that customers view favorably. Freelancers, specialized agencies and full-service agencies primarily provide these services. Common buyers include government agencies, nonprofit organizations and consumer product manufacturers. This report does not cover other management consulting services or marketing services.


TABLE OF CONTENTS

AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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