Billboard Advertising in the US - Procurement Research Report

Billboard Advertising Procurement in the US

This report is intended to assist buyers of billboard advertising. Billboard advertising refers to the use of large outdoor boards to convey promotional messages. The types of boards falling under this designation include bulletin billboards, digital billboards, poster billboards, wall displays and spectaculars. Suppliers of billboard advertising vary from large-scale national media companies to small-scale localized firms. This report does not include magazine advertising, newspaper advertising, coupon advertising or transit advertising services.


AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation

Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements
NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY

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