Marketing Attribution Software Procurement in the US
This report is intended to assist buyers of marketing attribution software. Marketing attribution software helps companies track the effectiveness of advertising campaigns to acquire leads and make sales. The software tracks the events that lead to a sale (e.g. video advertisement, online banner or e-mail promotion) and determines the value of each component that contributed to the purchase. The software helps businesses make informed decisions about their advertising spending. Common buyers include advertising agencies, public relations firms and retailers. This report does not include services that conduct marketing attribution analysis, tag management systems, advertising media or other types of business analytics software.
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