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Survey of Undergraduates: Interest in Journalism & Media Studies Education

Survey of Undergraduates: Interest in Journalism & Media Studies Education

This 76-page report presents data from a survey of 1,566 full time students at four-year colleges in the United States about their level of interest in attending graduate school in journalism or media/communications studies in the future and their current level of interest in taking courses in journalism or media/communications on the undergraduate level. The study also gives detailed data on how valuable survey participants feel that skills acquired in journalism or media/communications classes will be for their futures. In addition, the report specifies the precise percentage of undergraduates who have ever written an article for a high school, college or other newspaper or magazine.


We asked respondents the following question: How likely are you to apply to a graduate school of journalism or media/communications at some point in the future? We gave six possible answers to this question: 1) Highly unlikely 2) Unlikely 3) Possibly 4) Likely 5) Highly likely 6) I have already applied. A majority of respondents said that they are highly unlikely to apply to a graduate school of journalism or media/communications at some point in the future (66.48%), while 16.16% said that they are unlikely to do so. About 13% said that they might possibly apply while 3% thought it likely and 1.92% highly likely; 0.38% had already applied.

1.1 How likely are you to apply to a graduate school of journalism or media/communications at some point in the future?
1.2 How likely are you to apply to a graduate school of journalism or media/communications at some point in the future? Broken out by age of survey participant
1.3 How likely are you to apply to a graduate school of journalism or media/communications at some point in the future? Broken out for survey participants from rural, suburban and urban areas of origin
1.4 How likely are you to apply to a graduate school of journalism or media/communications at some point in the future? Broken out regional origins of the survey participant
1.5 How likely are you to apply to a graduate school of journalism or media/communications at some point in the future? Broken out by college year class standing
1.6 How likely are you to apply to a graduate school of journalism or media/communications at some point in the future? Broken out by approximate student family annual income
1.7 How likely are you to apply to a graduate school of journalism or media/communications at some point in the future? Broken out by degree of religiosity of the survey participant
1.8 How likely are you to apply to a graduate school of journalism or media/communications at some point in the future? Broken out by type of political beliefs of the survey participant
1.9 How likely are you to apply to a graduate school of journalism or media/communications at some point in the future? Broken out by college grades of the survey participant
1.10 How likely are you to apply to a graduate school of journalism or media/communications at some point in the future? Broken out by current or likely college major of the survey participant

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