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Survey of Use of Golf Tournaments in Higher Education Fundraising

Survey of Use of Golf Tournaments in Higher Education Fundraising

This 95-page study presents data from 39 US colleges about their golf fundraising events, imparting critical data about revenues, costs & budgets, participation trends, staffing, and much more. The report helps its readers to answer questions such as: how much are golf tournaments taking in for colleges? What percentage of revenue comes from corporate sponsorships, player participation fees, auctions and sales or merchandize and other sources?  What are the costs of mounting the events? What is the role of special committees? Who serves on them and how many foursomes or player participants do they typically bring in?  Who goes to the golf tournaments? What percentage of participants are former athletes of the college? What is the role of consultants and golf event management companies?  What recommendations do your peers make for successful events?  What is the role played by the college athletics department? Alumni affairs? Institutional Advancement? Just a few of the report’s many findings are that: Committees organized by colleges sampled to stage golf tournaments or events had a mean of 7.59 members;  Colleges in the sample competing in Division 3 Athletics attracted a mean of 105 players to their last golf tournament; 100% of the golf events in the sample organized by College Departments of Alumni Affairs had corporate sponsors, while only 82% of events organized by College Offices of Advancement/Foundation and 89% of the events by College Athletics Departments attracted corporate sponsors;  Colleges with annual tuition between USD 12,000-26,000 attracted a mean of 39 corporate sponsors to their last event; and  The average budget of the last golf fundraising event in the sample was $21,005 while the range was between $1,500 and $75,000.


THE QUESTIONNAIRE
PARTICIPANTS LIST
Characteristics of the Sample
SUMMARY OF MAIN FINDINGS
Types of Fundraising Events
Number of Committee Members to Stage Golf Tournament or Event
Volunteer Committee Members who are not College Employees
Number of Players Recruited Personally by Committee Members in the Last Golf Tournament
Corporate Sponsors of Revenue Producing Golf Events
Percentage of Revenue from Corporate Sponsorships
Special Contributions from Alumni Affairs, Athletics and Advancement
Pricing Structure for Corporate Sponsorships at the Last Golf Fundraising Event
Number of Corporate or Other Institutional Sponsors College Attracted for Golf Outings in the Past Year
Best Industries for Finding Corporate Sponsors for Golf Fundraising Events
Using a Professional Golf Event Managing Company
Using Advisors or Consultants for Golf Fundraising Events
Total Budget of the Last Golf Fundraising Event
Total Number of Attendees/Players on the Last Golf Fundraising Event
Distribution of Revenues for Golf Fundraising Events by Sources
Charge per Player For Last Golf Oriented Fundraising Event
Total Revenue Raised through Golf Outings in the Past Year
Number of Golf Fundraising Events Staged in the Past Year
Number of Cumulative Attendees for All Fundraising Golf Outings in the Past Year
Percentage of College Former Athletes among All Attendees
Percentage of Sports Booster Clubs or Friends or Other Supportive Groups at the Last Golf Outing
Higher Education or Other Institutions Staging Exemplary Golf Fundraising Outings
Suggestions for Staging Exemplary Golf Fundraising Events
Information Sources for Developing Approach to Organizing Golf Fundraising Events
Table 1 Does your college develop fundraising events using any of the following?
Table 1.1.1 Does your college develop fundraising events using golf tournaments?
Table 1.2.1 Does your college develop fundraising events using miniature golf?
Table 1.3.1 Does your college develop fundraising events using putting or other golf skill сompetitions?
Table 1.3.2 Does your college develop fundraising events using putting or other golf skill сompetitions? Broken out by Annual FTE Enrollment
Table 1.3.3 Does your college develop fundraising events using putting or other golf skill сompetitions? Broken out for public and private colleges
Table 1.3.4 Does your college develop fundraising events using putting or other golf skill сompetitions? Broken out by College sports division
Table 1.3.5 Does your college develop fundraising events using putting or other golf skill сompetitions? Broken out by Annual full time tuition, $
Table 1.3.6 Does your college develop fundraising events using putting or other golf skill сompetitions? Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 1.4.1 Does your college develop fundraising events using night golf?
Table 1.5.1 Does your college develop fundraising events using golf tournaments with celebrity guests?
Table 1.5.2 Does your college develop fundraising events using golf tournaments with celebrity guests? Broken out by Annual FTE Enrollment
Table 1.5.3 Does your college develop fundraising events using golf tournaments with celebrity guests? Broken out for public and private colleges
Table 1.5.4 Does your college develop fundraising events using golf tournaments with celebrity guests? Broken out by College sports division
Table 1.5.5 Does your college develop fundraising events using golf tournaments with celebrity guests? Broken out by Annual full time tuition, $
Table 1.5.6 Does your college develop fundraising events using golf tournaments with celebrity guests? Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 2.1 If you formed a committee to stage your golf tournament or event how many total members did the committee have?
Table 2.2 If you formed a committee to stage your golf tournament or event how many total members did the committee have? Broken out by Annual FTE Enrollment
Table 2.3 If you formed a committee to stage your golf tournament or event how many total members did the committee have? Broken out for public and private colleges
Table 2.4 If you formed a committee to stage your golf tournament or event how many total members did the committee have? Broken out by College sports division
Table 2.5 If you formed a committee to stage your golf tournament or event how many total members did the committee have? Broken out by Annual full time tuition, $
Table 2.6 If you formed a committee to stage your golf tournament or event how many total members did the committee have? Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 3.1 How many of these committee members were volunteers who were not employees of the college?
Table 3.2 How many of these committee members were volunteers who were not employees of the college? Broken out by Annual FTE Enrollment
Table 3.3 How many of these committee members were volunteers who were not employees of the college? Broken out for public and private colleges
Table 3.4 How many of these committee members were volunteers who were not employees of the college? Broken out by College sports division
Table 3.5 How many of these committee members were volunteers who were not employees of the college? Broken out by Annual full time tuition, $
Table 3.6 How many of these committee members were volunteers who were not employees of the college? Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 4.1 How many players if any were recruited personally by your committee members in your last golf tournament?
Table 4.2 How many players if any were recruited personally by your committee members in your last golf tournament? Broken out by Annual FTE Enrollment
Table 4.3 How many players if any were recruited personally by your committee members in your last golf tournament? Broken out for public and private colleges
Table 4.4 How many players if any were recruited personally by your committee members in your last golf tournament? Broken out by College sports division
Table 4.5 How many players if any were recruited personally by your committee members in your last golf tournament? Broken out by Annual full time tuition, $
Table 4.6 How many players if any were recruited personally by your committee members in your last golf tournament? Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 5.1 Do any of your organization's revenue-producing golf events have corporate sponsors?
Table 5.2 Do any of your organization's revenue-producing golf events have corporate sponsors? Broken out by Annual FTE Enrollment
Table 5.3 Do any of your organization's revenue-producing golf events have corporate sponsors? Broken out for public and private colleges
Table 5.4 Do any of your organization's revenue-producing golf events have corporate sponsors? Broken out by College sports division
Table 5.5 Do any of your organization's revenue-producing golf events have corporate sponsors? Broken out by Annual full time tuition, $
Table 5.6 Do any of your organization's revenue-producing golf events have corporate sponsors? Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 6 For those athletic fundraising events that do have a corporate sponsor what percentage of revenues come from each of the following sources
Table 6.1.1 For those athletic fundraising events that do have a corporate sponsor what percentage of revenues come from corporate sponsorships?
Table 6.1.2 For those athletic fundraising events that do have a corporate sponsor what percentage of revenues come from corporate sponsorships? Broken out by Annual FTE Enrollment
Table 6.1.3 For those athletic fundraising events that do have a corporate sponsor what percentage of revenues come from corporate sponsorships? Broken out for public and private colleges
Table 6.1.4 For those athletic fundraising events that do have a corporate sponsor what percentage of revenues come from corporate sponsorships? Broken out by College sports division
Table 6.1.5 For those athletic fundraising events that do have a corporate sponsor what percentage of revenues come from corporate sponsorships? Broken out by Annual full time tuition, $
Table 6.1.6 For those athletic fundraising events that do have a corporate sponsor what percentage of revenues come from corporate sponsorships? Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 6.2.1 For those athletic fundraising events that do have a corporate sponsor what percentage of revenues come from all other sources from the event?
Table 6.2.2 For those athletic fundraising events that do have a corporate sponsor what percentage of revenues come from all other sources from the event? Broken out by Annual FTE Enrollment
Table 6.2.3 For those athletic fundraising events that do have a corporate sponsor what percentage of revenues come from all other sources from the event? Broken out for public and private colleges
Table 6.2.4 For those athletic fundraising events that do have a corporate sponsor what percentage of revenues come from all other sources from the event? Broken out by College sports division
Table 6.2.5 For those athletic fundraising events that do have a corporate sponsor what percentage of revenues come from all other sources from the event? Broken out by Annual full time tuition, $
Table 6.2.6 For those athletic fundraising events that do have a corporate sponsor what percentage of revenues come from all other sources from the event? Broken out by Type of higher education administrative department sponsoring the golf tournament
Describe the pricing structure for corporate sponsorships at your last golf fundraising event.
Table 7.1 How many corporate or other institutional sponsors did the college attract for its golf outings in the past year?
Table 7.2 How many corporate or other institutional sponsors did the college attract for its golf outings in the past year? Broken out by Annual FTE Enrollment
Table 7.3 How many corporate or other institutional sponsors did the college attract for its golf outings in the past year? Broken out for public and private colleges
Table 7.4 How many corporate or other institutional sponsors did the college attract for its golf outings in the past year? Broken out by College sports division
Table 7.5 How many corporate or other institutional sponsors did the college attract for its golf outings in the past year? Broken out by Annual full time tuition, $
Table 7.6 How many corporate or other institutional sponsors did the college attract for its golf outings in the past year? Broken out by Type of higher education administrative department sponsoring the golf tournament
Which industries have been fertile ground for finding corporate sponsors for your golf fundraising events?
Table 8.1 How do you view the use of a professional golf event managing company in any of your golf fundraising events?
Table 8.2 How do you view the use of a professional golf event managing company in any of your golf fundraising events? Broken out by Annual FTE Enrollment
Table 8.3 How do you view the use of a professional golf event managing company in any of your golf fundraising events? Broken out for public and private colleges
Table 8.4 How do you view the use of a professional golf event managing company in any of your golf fundraising events? Broken out by College sports division
Table 8.5 How do you view the use of a professional golf event managing company in any of your golf fundraising events? Broken out by Annual full time tuition, $
Table 8.6 How do you view the use of a professional golf event managing company in any of your golf fundraising events? Broken out by Type of higher education administrative department sponsoring the golf tournament
8.7 Other
Other than professional golf event management companies have you used any other types of advisors or consultants for your golf events and if so whom?
Table 9 For you last golf fundraising event what was your total budget and what was the total number of attendees? ($ US)
Table 9.1.1 For you last golf fundraising event what was your total budget? ($ US)
Table 9.1.2 For you last golf fundraising event what was your total budget? ($ US) Broken out by Annual FTE Enrollment
Table 9.1.3 For you last golf fundraising event what was your total budget? ($ US) Broken out for public and private colleges
Table 9.1.4 For you last golf fundraising event what was your total budget? ($ US) Broken out by College sports division
Table 9.1.5 For you last golf fundraising event what was your total budget? ($ US) Broken out by Annual full time tuition, $
Table 9.1.6 For you last golf fundraising event what was your total budget? ($ US) Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 9.2.1 For you last golf fundraising event what was the total number of attendees/players? ($ US)
Table 9.2.2 For you last golf fundraising event what was the total number of attendees/players? ($ US) Broken out by Annual FTE Enrollment
Table 9.2.3 For you last golf fundraising event what was the total number of attendees/players? ($ US) Broken out for public and private colleges
Table 9.2.4 For you last golf fundraising event what was the total number of attendees/players? ($ US) Broken out by College sports division
Table 9.2.5 For you last golf fundraising event what was the total number of attendees/players? ($ US) Broken out by Annual full time tuition, $
Table 9.2.6 For you last golf fundraising event what was the total number of attendees/players? ($ US) Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 10 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from each of the following sources (total should add to 100%)
Table 10.1.1 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from corporate or other sponsorships?
Table 10.1.2 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from corporate or other sponsorships? Broken out by Annual FTE Enrollment
Table 10.1.3 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from corporate or other sponsorships? Broken out for public and private colleges
Table 10.1.4 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from corporate or other sponsorships? Broken out by College sports division
Table 10.1.5 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from corporate or other sponsorships? Broken out by Annual full time tuition, $
Table 10.1.6 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from corporate or other sponsorships? Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 10.2.1 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from participation fees by participants (excluding corporate sponsorships)?
Table 10.2.2 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from participation fees by participants (excluding corporate sponsorships)? Broken out by Annual FTE Enrollment
Table 10.2.3 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from participation fees by participants (excluding corporate sponsorships)? Broken out for public and private colleges
Table 10.2.4 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from participation fees by participants (excluding corporate sponsorships)? Broken out by College sports division
Table 10.2.5 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from participation fees by participants (excluding corporate sponsorships)? Broken out by Annual full time tuition, $
Table 10.2.6 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from participation fees by participants (excluding corporate sponsorships)? Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 10.3.1 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from sales of related goods and services (food, sports memorabilia)?
Table 10.3.2 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from sales of related goods and services (food, sports memorabilia)? Broken out by Annual FTE Enrollment
Table 10.3.3 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from sales of related goods and services (food, sports memorabilia)? Broken out for public and private colleges
Table 10.3.4 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from sales of related goods and services (food, sports memorabilia)? Broken out by College sports division
Table 10.3.5 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from sales of related goods and services (food, sports memorabilia)? Broken out by Annual full time tuition, $
Table 10.3.6 As an estimate, what percentage of revenues for your golf-themed fundraising events derived from sales of related goods and services (food, sports memorabilia)? Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 10.4.1 As an estimate, what percentage of revenues for your golf-themed fundraising events derives from donations or pledges tied to the athletic event?
Table 10.4.2 As an estimate, what percentage of revenues for your golf-themed fundraising events derives from donations or pledges tied to the athletic event? Broken out by Annual FTE Enrollment
Table 10.4.3 As an estimate, what percentage of revenues for your golf-themed fundraising events derives from donations or pledges tied to the athletic event? Broken out for public and private colleges
Table 10.4.4 As an estimate, what percentage of revenues for your golf-themed fundraising events derives from donations or pledges tied to the athletic event? Broken out by College sports division
Table 10.4.5 As an estimate, what percentage of revenues for your golf-themed fundraising events derives from donations or pledges tied to the athletic event? Broken out by Annual full time tuition, $
Table 10.4.6 As an estimate, what percentage of revenues for your golf-themed fundraising events derives from donations or pledges tied to the athletic event? Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 10.5.1 As an estimate, what percentage of revenues for your golf-themed fundraising events derives from raffles or auctions before, after or otherwise tied to the golf event?
Table 10.5.2 As an estimate, what percentage of revenues for your golf-themed fundraising events derives from raffles or auctions before, after or otherwise tied to the golf event? Broken out by Annual FTE Enrollment
Table 10.5.3 As an estimate, what percentage of revenues for your golf-themed fundraising events derives from raffles or auctions before, after or otherwise tied to the golf event? Broken out for public and private colleges
Table 10.5.4 As an estimate, what percentage of revenues for your golf-themed fundraising events derives from raffles or auctions before, after or otherwise tied to the golf event? Broken out by College sports division
Table 10.5.5 As an estimate, what percentage of revenues for your golf-themed fundraising events derives from raffles or auctions before, after or otherwise tied to the golf event? Broken out by Annual full time tuition, $
Table 10.5.6 As an estimate, what percentage of revenues for your golf-themed fundraising events derives from raffles or auctions before, after or otherwise tied to the golf event? Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 10.6.1 As an estimate, what percentage of revenues for your golf-themed fundraising events derives from other sources not cited?
Table 10.6.2 As an estimate, what percentage of revenues for your golf-themed fundraising events derives other sources not cited? Broken out by Annual FTE Enrollment
Table 10.6.3 As an estimate, what percentage of revenues for your golf-themed fundraising events derives from other sources not cited? Broken out for public and private colleges
Table 10.6.4 As an estimate, what percentage of revenues for your golf-themed fundraising events derives from other sources not cited? Broken out by College sports division
Table 10.6.5 As an estimate, what percentage of revenues for your golf-themed fundraising events derives from other sources not cited? Broken out by Annual full time tuition, $
Table 10.6.6 As an estimate, what percentage of revenues for your golf-themed fundraising events derives from other sources not cited? Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 11.1 How much did you charge per player for your last golf oriented fundraising event? ($ US)
Table 11.2 How much did you charge per player for your last golf oriented fundraising event? ($ US) Broken out by Annual FTE Enrollment
Table 11.3 How much did you charge per player for your last golf oriented fundraising event? ($ US) Broken out for public and private colleges
Table 11.4 How much did you charge per player for your last golf oriented fundraising event? ($ US) Broken out by College sports division
Table 11.5 How much did you charge per player for your last golf oriented fundraising event? ($ US) Broken out by Annual full time tuition, $
Table 11.6 How much did you charge per player for your last golf oriented fundraising event? ($ US) Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 12.1 How much did the college or your department raise through golf outings in the past year? ($ US)
Table 12.2 How much did the college or your department raise through golf outings in the past year? ($ US) Broken out by Annual FTE Enrollment
Table 12.3 How much did the college or your department raise through golf outings in the past year? ($ US) Broken out for public and private colleges
Table 12.4 How much did the college or your department raise through golf outings in the past year? ($ US) Broken out by College sports division
Table 12.5 How much did the college or your department raise through golf outings in the past year? ($ US) Broken out by Annual full time tuition, $
Table 12.6 How much did the college or your department raise through golf outings in the past year? ($ US) Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 13.1 How many golf fundraising events did the organization (or your department) stage in the past year?
Table 13.2 How many golf fundraising events did the organization (or your department) stage in the past year? Broken out by Annual FTE Enrollment
Table 13.3 How many golf fundraising events did the organization (or your department) stage in the past year? Broken out for public and private colleges
Table 13.4 How many golf fundraising events did the organization (or your department) stage in the past year? Broken out by College sports division
Table 13.5 How many golf fundraising events did the organization (or your department) stage in the past year? Broken out by Annual full time tuition, $
Table 13.6 How many golf fundraising events did the organization (or your department) stage in the past year? Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 14.1 How many cumulative attendees has the college had for all its fundraising oriented golf outings in the past year?
Table 14.2 How many cumulative attendees has the college had for all its fundraising oriented golf outings in the past year? Broken out by Annual FTE Enrollment
Table 14.3 How many cumulative attendees has the college had for all its fundraising oriented golf outings in the past year? Broken out for public and private colleges
Table 14.4 How many cumulative attendees has the college had for all its fundraising oriented golf outings in the past year? Broken out by College sports division
Table 14.5 How many cumulative attendees has the college had for all its fundraising oriented golf outings in the past year? Broken out by Annual full time tuition, $
Table 14.6 How many cumulative attendees has the college had for all its fundraising oriented golf outings in the past year? Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 15.1 As an educated guess about what percentage of attendees at the last golf outing were former athletes of the college?
Table 15.2 As an educated guess about what percentage of attendees at the last golf outing were former athletes of the college? Broken out by Annual FTE Enrollment
Table 15.3 As an educated guess about what percentage of attendees at the last golf outing were former athletes of the college? Broken out for public and private colleges
Table 15.4 As an educated guess about what percentage of attendees at the last golf outing were former athletes of the college? Broken out by College sports division
Table 15.5 As an educated guess about what percentage of attendees at the last golf outing were former athletes of the college? Broken out by Annual full time tuition, $
Table 15.6 As an educated guess about what percentage of attendees at the last golf outing were former athletes of the college? Broken out by Type of higher education administrative department sponsoring the golf tournament
Table 16.1 As an educated guess about what percentage of attendees at the last golf outing were members of sports booster clubs or friends or other supportive groups for college sports teams?
Table 16.2 As an educated guess about what percentage of attendees at the last golf outing were members of sports booster clubs or friends or other supportive groups for college sports teams? Broken out by Annual FTE Enrollment
Table 16.3 As an educated guess about what percentage of attendees at the last golf outing were members of sports booster clubs or friends or other supportive groups for college sports teams? Broken out for public and private colleges
Table 16.4 As an educated guess about what percentage of attendees at the last golf outing were members of sports booster clubs or friends or other supportive groups for college sports teams? Broken out by College sports division
Table 16.5 As an educated guess about what percentage of attendees at the last golf outing were members of sports booster clubs or friends or other supportive groups for college sports teams? Broken out by Annual full time tuition, $
Table 16.6 As an educated guess about what percentage of attendees at the last golf outing were members of sports booster clubs or friends or other supportive groups for college sports teams? Broken out by Type of higher education administrative department sponsoring the golf tournament
How do you promote fundraising oriented golf outings?
Which higher education or other institutions do you feel stage exemplary golf fundraising outings and why do you like them so much?
Describe the biggest single success from a golf event staged as a fundraiser. How much was raised and from what sources?
What advice can you offer to your peers about staging a golf oriented fundraising event?
What information sources -- websites, listservs, blogs, ezines, magazines, conferences, books, webinars, etc. -- have you found most useful in developing your approach to golf outings in fundraising? Please be as specific as possible, giving specific titles and names, for example the titles of books used rather than just "books."

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