2018 United Kingdom: Advertising-Industry Forecast report
The 2018 United Kingdom: Advertising-Industry Forecast report (ISIC 7311) analyzes the industry size, competitors, projected industry growth/decline, financial ratios and regional data for the period 2010 through 2019. This industry includes the creation of advertising campaigns and placement of such advertising in periodicals, newspapers, radio and television, or other media as well as the design of display structures and sites.
Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the number of enterprises, establishments, turnover and employment for 2018 and 2019 using regression analysis in our modeling. Perry/Hope is the only market research publisher that utilizes both longitudinal (historical) and vertical (from industry section to industry division to industry class) analysis, since we study every industry in the countries we analyze.
The report features our exclusive national trends overview chapter (with forecasts on the country's GDP and economic performance). The second section provides estimates on the national size of the industry (turnover, enterprises, establishments, wages/salaries and employment) broken down by employee size of establishments, as well as financial ratios (value added, production value, gross operating surplus, turnover per employee). The turnover estimates are translated into a number of exchange rates (Euros, U.S. Dollars, U.K. Pounds, Canadian Dollars, Japanese Yen, and Chinese Yuan). Investment data (tangible goods, buildings, structures, equipment and machinery) are also included. The third section features the top industry players (up to twenty, if available). Data on each company includes headquarters location, estimated company sales, estimated number of employees, website URL, and stock symbol (for public companies). The final section features regional area estimates on 2018 turnover, establishments and employment for every NUTS3 defined region and broken down by employee size of establishment.
Regions in the report include regions (such as North East, North West, Yorkshire, East Midlands, West Midlands, London, Wales, Scotland and Northern Ireland), counties (such as Tyneside, Lancashire, Staffordshire, Warwickshire, Norfolk, Suffolk, Essex, Surrey, Hampshire, Kent and Dorset) and metropolitan boroughs (such as Manchester, Liverpool, Sheffield, Gateshead, Birmingham and Leeds), and cities (such as Bath, Bristol, Cambridge, Exeter, Lancaster, Portsmouth, Salisbury, Westminster and Winchester).
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