Nigeria Mobile Retail Shopping Business and Investment Opportunities (Databook Series) – Market Size and Forecast, Retail Spend Analysis, and Consumer Attitude & Behaviour

Nigeria Mobile Retail Shopping Business and Investment Opportunities (Databook Series) – Market Size and Forecast, Retail Spend Analysis, and Consumer Attitude & Behaviour

Report Description

According to PayNXT360, the retail shopping through mobile in Nigeria is expected to record a CAGR of 26.7% to reach US$ 44,919.9 million by 2025. The mobile wallet payment in retail industry increased at a CAGR of 26.8% during 2018-2025.

This report from PayNXT360 provides a comprehensive view on retail shopping through mobile payment / mobile wallet, covering market size and growth dynamics, retail spending, and consumer attitude and behaviour in Nigeria. The report focuses on data-centric analysis to help companies understand business and investment opportunities along with risks.

Report Scope

This report provides in-depth market opportunity analysis and growth dynamics of mobile payment across retail shopping segments in Nigeria.

Market Size and Forecast
Mobile payment and mobile wallet market size and forecast across 15+ markets segments on three essential KPIs – mobile payment transaction value, volume and average transaction value.

Nigeria Market Share of Key Mobile Wallet Companies
Provides market share by key players in value terms.

Nigeria Market Share by Mobile Payment Technology: Provides market share by key mobile payment technologies –
SMS / USSD,
NFC,
Code Based, and
Web Based.

Nigeria Mobile Proximity Payment Market Size and Forecast
Mobile payment and mobile wallet market size and forecast by mobile proximity payment.

Nigeria Mobile Retail Shopping Market Size and Forecast (2016 – 2025)
Market opportunity and growth dynamics in retail shopping by mobile payment transaction value, volume and average transaction value across following segments in Nigeria
In-Store Retail
Online Retail
Domestic Online Retail
International Online Retail

Mobile Wallet Usage Analysis by Consumer Profile: Drawing from proprietary survey results, this report identifies and interprets key mobile payment KPIs, including spend by age, gender, and income level in both value and volume terms.

Retail Spend Analysis through Mobile Wallet: Breaks down retail spend across 10 categories to provide detailed insights on consumer behaviour and changing dynamics of spend through mobile wallet. Retail spend categories tracked include food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, restaurants & bars, toys, kids & babies, media and entertainment, services.

Reason to Buy

In-depth Understanding of Mobile Payment Market Dynamics in Retail Shopping: Understand market opportunities and key trends along with forecast (2016-2025) in Nigeria.

Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate mobile payment / mobile wallet strategy; assess market specific key trends, drivers and risks in the mobile payment industry.

Get Insights into Consumer Attitude and Behaviour: Understand changing consumer attitude and behaviour. Get detailed insights into retail spend through mobile wallet in Nigeria.