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Kenya Mobile Retail Shopping Business and Investment Opportunities (Databook Series) – Market Size and Forecast, Retail Spend Analysis, and Consumer Attitude & Behaviour

Kenya Mobile Retail Shopping Business and Investment Opportunities (Databook Series) – Market Size and Forecast, Retail Spend Analysis, and Consumer Attitude & Behaviour

Report Description

According to PayNXT360, the retail shopping through mobile in Kenya is expected to record a CAGR of 12.5% to reach US$ 39,914.7 million by 2025. The mobile wallet payment in retail industry increased at a CAGR of 12.2% during 2018-2025.

This report from PayNXT360 provides a comprehensive view on retail shopping through mobile payment / mobile wallet, covering market size and growth dynamics, retail spending, and consumer attitude and behaviour in Kenya. The report focuses on data-centric analysis to help companies understand business and investment opportunities along with risks.

Report Scope

This report provides in-depth market opportunity analysis and growth dynamics of mobile payment across retail shopping segments in Kenya.

Market Size and Forecast
Mobile payment and mobile wallet market size and forecast across 15+ markets segments on three essential KPIs – mobile payment transaction value, volume and average transaction value.

Kenya Market Share of Key Mobile Wallet Companies
Provides market share by key players in value terms.

Kenya Market Share by Mobile Payment Technology: Provides market share by key mobile payment technologies –
SMS / USSD,
NFC,
Code Based, and
Web Based.

Kenya Mobile Proximity Payment Market Size and Forecast
Mobile payment and mobile wallet market size and forecast by mobile proximity payment.

Kenya Mobile Retail Shopping Market Size and Forecast (2016 – 2025)
Market opportunity and growth dynamics in retail shopping by mobile payment transaction value, volume and average transaction value across following segments in Kenya
In-Store Retail
Online Retail
Domestic Online Retail
International Online Retail

Mobile Wallet Usage Analysis by Consumer Profile: Drawing from proprietary survey results, this report identifies and interprets key mobile payment KPIs, including spend by age, gender, and income level in both value and volume terms.

Retail Spend Analysis through Mobile Wallet: Breaks down retail spend across 10 categories to provide detailed insights on consumer behaviour and changing dynamics of spend through mobile wallet. Retail spend categories tracked include food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, restaurants & bars, toys, kids & babies, media and entertainment, services.

Reason to Buy

In-depth Understanding of Mobile Payment Market Dynamics in Retail Shopping: Understand market opportunities and key trends along with forecast (2016-2025) in Kenya.

Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate mobile payment / mobile wallet strategy; assess market specific key trends, drivers and risks in the mobile payment industry.

Get Insights into Consumer Attitude and Behaviour: Understand changing consumer attitude and behaviour. Get detailed insights into retail spend through mobile wallet in Kenya.


1 About this Report
1.1 Summary
1.2 Scope
1.3 Methodology
1.4 Disclaimer
2 Kenya Mobile Payment Industry Attractiveness
2.1 Kenya Mobile Payment – Transaction Value Trend Analysis, 2016-2025
2.2 Kenya Mobile Payment – Average Transaction Value Trend Analysis, 2016-2025
2.3 Kenya Mobile Payment – Transaction Volume Trend Analysis, 2016-2025
2.4 Mobile Payment Market Share by Application – Emerging Avenues and Future Growth Prospects
2.5 Kenya Mobile Wallet – Transaction Value Trend Analysis, 2016-2025
2.6 Kenya Mobile Wallet – Average Transaction Value Trend Analysis, 2016-2025
2.7 Kenya Mobile Wallet – Transaction Volume Trend Analysis, 2016-2025
2.8 Kenya Mobile Wallet – Load Value Analysis by Payment Instrument, 2018
2.9 Analysis of Mobile Payment User Base
2.9.1 Kenya Number of Mobile Phone Users, 2016 – 2025
2.9.2 Kenya Number of Smartphone Users, 2016 – 2025
2.9.3 Kenya Number of Mobile Payment Users, 2016 – 2025
3 Kenya Mobile Wallet Competitive Landscape and Market Share Analysis
3.1 Mobile Wallet Market Share Analysis by Key Players
3.2 Mobile Wallet Market Share Analysis by Business Model
4 Kenya Analysis of Mobile Wallet Market Share by Technology Channel
5 Kenya Mobile Payment in Retail Shopping: Market Size and Forecast by Key Segments, 2016 – 2025
5.1 Market Share Analysis in Retail Shopping Segment by Payment Instrument
5.2 Mobile Payment in Retail Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025
5.3 Mobile Wallet Payment in Retail Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025
5.4 Mobile Wallet Payment in Retail Shopping: Market Size and Forecast by Average Transaction Value, 2016 – 2025
5.5 Mobile Wallet Payment in Retail Shopping: Market Size and Forecast by Transaction Volume, 2016 – 2025
6 Kenya Mobile Payment in Retail In-Store Shopping: Market Size and Forecast by Key Segments, 2016 – 2025
6.1 Market Share Analysis in Retail In-Store Shopping Segment by Payment Instrument
6.2 Mobile Wallet Payment in Retail In-Store Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025
6.3 Mobile Wallet Payment in Retail In-Store Shopping: Market Size and Forecast by Average Transaction Value, 2016 – 2025
6.4 Mobile Wallet Payment in Retail In-Store Shopping: Market Size and Forecast by Transaction Volume, 2016 – 2025
7 Kenya Mobile Payment in Retail Online Shopping: Market Size and Forecast by Key Segments, 2016 – 2025
7.1 Market Share Analysis in Retail Online Shopping Segment by Payment Instrument
7.2 Mobile Payment in Retail Online Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025
7.3 Mobile Wallet Payment in Retail Online Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025
7.4 Mobile Wallet Payment in Retail Online Shopping: Market Size and Forecast by Average Transaction Value, 2016 – 2025
7.5 Mobile Wallet Payment in Retail Online Shopping: Market Size and Forecast by Transaction Volume, 2016 – 2025
8 Kenya Mobile Payment in Retail Online Domestic Shopping: Market Size and Forecast by Key Segments, 2016 – 2025
8.1 Market Share Analysis in Retail Online Domestic Shopping Segment by Payment Instrument
8.2 Mobile Payment in Retail Online Domestic Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025
8.3 Mobile Wallet Payment in Retail Online Domestic Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025
8.4 Mobile Wallet Payment in Retail Online Domestic Shopping: Market Size and Forecast by Average Transaction Value, 2016 – 2025
8.5 Mobile Wallet Payment in Retail Online Domestic Shopping: Market Size and Forecast by Transaction Volume, 2016 – 2025
9 Kenya Mobile Payment in Retail Online International Shopping: Market Size and Forecast by Key Segments, 2016 – 2025
9.1 Market Share Analysis in Retail Online International Shopping Segment by Payment Instrument
9.2 Mobile Payment in Retail Online International Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025
9.3 Mobile Wallet Payment in Retail Online International Shopping: Market Size and Forecast by Transaction Value, 2016 – 2025
9.4 Mobile Wallet Payment in Retail Online International Shopping: Market Size and Forecast by Average Transaction Value, 2016 – 2025
9.5 Mobile Wallet Payment in Retail Online International Shopping: Market Size and Forecast by Transaction Volume, 2016 – 2025
10 Kenya Mobile Payment Analysis by Consumer Attitude and Behaviour
10.1 Mobile Payment Spend Analysis by Age Group in Value and Volume Terms
10.1.1 Trend Analysis by Age Group in Value Terms
10.1.2 Trend Analysis by Age Group in Volume Terms
10.2 Mobile Payment Transaction Value and Volume Analysis by Income Group in Value and Volume Terms
10.2.1 Trend Analysis by Income Group in Value Terms
10.2.2 Trend Analysis by Income Group in Volume Terms
10.3 Mobile Payment Transaction Value Analysis by Gender
10.4 Spend Analysis by Retail Categories, Value
11 Further Reading
11.1 About PayNXT360
11.2 Related Research
11.3 PayNXT360 Knowledge Center
List of Tables
Table 1: Kenya Mobile Payment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 2: Kenya Mobile Payment – Average Transaction Value Trend Analysis (US$), 2016-2025
Table 3: Kenya Mobile Payment – Transaction Volume Trend Analysis (000’), 2016-2025
Table 4: Kenya Mobile Wallet – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 5: Kenya Mobile Wallet – Average Transaction Value Trend Analysis (US$), 2016-2025
Table 6: Kenya Mobile Wallet – Transaction Volume Trend Analysis (000’), 2016-2025
Table 7: Kenya Mobile Payment – Mobile Phone Users Trend Analysis (Million), 2016-2025
Table 8: Kenya Mobile Payment – Smartphone Users Trend Analysis (Million), 2016-2025
Table 9: Kenya Mobile Payment – Mobile Payment Users Trend Analysis (Million), 2016-2025
Table 10: Kenya Mobile Payment – Retail Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 11: Kenya Mobile Wallet Payment – Retail Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 12: Kenya Mobile Wallet Payment – Retail Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
Table 13: Kenya Mobile Wallet Payment – Retail Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025
Table 14: Kenya Mobile Wallet Payment – Retail In-Store Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 15: Kenya Mobile Wallet Payment – Retail In-Store Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
Table 16: Kenya Mobile Wallet Payment – Retail In-Store Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025
Table 17: Kenya Mobile Payment – Retail Online Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 18: Kenya Mobile Wallet Payment – Retail Online Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 19: Kenya Mobile Wallet Payment – Retail Online Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
Table 20: Kenya Mobile Wallet Payment – Retail Online Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025
Table 21: Kenya Mobile Payment – Retail Online Domestic Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 22: Kenya Mobile Wallet Payment – Retail Online Domestic Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 23: Kenya Mobile Wallet Payment – Retail Online Domestic Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
Table 24: Kenya Mobile Wallet Payment – Retail Online Domestic Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025
Table 25: Kenya Mobile Payment – Retail Online International Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 26: Kenya Mobile Wallet Payment – Retail Online International Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Table 27: Kenya Mobile Wallet Payment – Retail Online International Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
Table 28: Kenya Mobile Wallet Payment – Retail Online International Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025
List of Figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: Kenya Mobile Payment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 3: Kenya Mobile Payment – Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 4: Kenya Mobile Payment – Transaction Volume Trend Analysis (000’), 2016-2025
Figure 5: Kenya Mobile Payment – Market Share by Application, 2018 Vs. 2025
Figure 6: Kenya Mobile Wallet – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 7: Kenya Mobile Wallet – Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 8: Kenya Mobile Wallet – Transaction Volume Trend Analysis (000’), 2016-2025
Figure 9: Kenya Mobile Wallet – Load Value Analysis by Payment Instrument (Value), 2018
Figure 10: Kenya Mobile Payment – Mobile Phone Users Trend Analysis (Million), 2016-2025
Figure 11: Kenya Mobile Payment – Smartphone Users Trend Analysis (Million), 2016-2025
Figure 12: Kenya Mobile Payment – Mobile Payment Users Trend Analysis (Million), 2016-2025
Figure 13: Kenya Mobile Wallet – Market Share Analysis by Key Players (by Value), 2018
Figure 14: Kenya Mobile Wallet – Market Share Analysis by Business Model (US$ Million), 2018
Figure 15: Kenya Mobile Wallet – Market Share by Technology Channel (by Value), 2018
Figure 16: Kenya Payment Statistics – Retail Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 17: Kenya Mobile Payment – Retail Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 18: Kenya Mobile Wallet Payment – Retail Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 19: Kenya Mobile Wallet Payment – Retail Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 20: Kenya Mobile Wallet Payment – Retail Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025
Figure 21: Kenya Payment Statistics – Retail In-Store Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 22: Kenya Mobile Wallet Payment – Retail In-Store Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 23: Kenya Mobile Wallet Payment – Retail In-Store Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 24: Kenya Mobile Wallet Payment – Retail In-Store Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025
Figure 25: Kenya Mobile Payment – Retail Online Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 26: Kenya Mobile Payment – Retail Online Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 27: Kenya Mobile Wallet Payment – Retail Online Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 28: Kenya Mobile Wallet Payment – Retail Online Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 29: Kenya Mobile Wallet Payment – Retail Online Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025
Figure 30: Kenya Payment Statistics – Retail Online Domestic Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 31: Kenya Mobile Payment – Retail Online Domestic Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 32: Kenya Mobile Wallet Payment – Retail Online Domestic Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 33: Kenya Mobile Wallet Payment – Retail Online Domestic Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 34: Kenya Mobile Wallet Payment – Retail Online Domestic Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025
Figure 35: Kenya Payment Statistics – Retail Online International Shopping Segment by Payment Instrument (US$ Million), 2018 Vs. 2025
Figure 36: Kenya Mobile Payment – Retail Online International Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 37: Kenya Mobile Wallet Payment – Retail Online International Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
Figure 38: Kenya Mobile Wallet Payment – Retail Online International Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
Figure 39: Kenya Mobile Wallet Payment – Retail Online International Shopping Segment – Transaction Volume Trend Analysis (000’), 2016-2025
Figure 40: Kenya Mobile Payment – Trend Analysis by Age Group in Transaction Value Terms
Figure 41: Kenya Mobile Payment – Trend Analysis by Age Group in Volume Terms
Figure 42: Kenya Mobile Payment – Trend Analysis by Income Group in Value Terms
Figure 43: Kenya Mobile Payment – Trend Analysis by Income Group in Volume Terms
Figure 44: Kenya Mobile Payment – Trend Analysis by Gender in Value Terms
Figure 45: Kenya Mobile Payment – Spend Analysis by Retail Categories in Value Terms

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