Kenya Mobile Payment Business and Investment Opportunities – Market Size and Forecast (2014-2020) by Mobile Commerce, P2P transfer, Bill Payment, Retail Spend, Consumer Attitude & Behaviour, Market Risk, Competitive Landscape and Market Innovation
Kenya has been at the forefront of mobile payment revolution. Success of Safaricom’s M-Pesa mobile payment resulted in emergence of an innovative mobile phone technology that has transformed not only lives of millions of people but also how businesses and the government conduct their operations. Similar services have been launched not only in Kenya and in Africa, but in Europe and North America as well’ however similar success has not been witnessed in any other country.
This report from PayNXT360 provides a strategic analysis of mobile payment market dynamics, offering a wealth of insights to help companies understand business and investment opportunities along with risks and innovation.
Market Dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in mobile payment industry. Details market opportunities across 30 market segments in mobile payment for the period 2014-2020 and identifies opportunities, potential risks, and market innovation.
Mobile Commerce: Provides insights, market estimates and forecasts to assess opportunities in mobile commerce market segments. Details three essential KPIs – mobile payment transaction value, volume and average transaction value across five key segments: mobile shopping; travel; entertainment and event pay; digital products; and services, restaurants & bars, and others.
Mobile Person-to-Person (P2P) Transfers: Provides insights, market estimates and forecasts to assess opportunities in P2P segment, broken down by domestic and international remittances. Details three essential KPIs – mobile payment transaction value, volume and average transaction value.
Mobile Recharge and Bill Payment: Provides market estimates and forecasts to assess opportunities in mobile recharge and bill payment segment, covering transaction value, volume and average transaction value.
Mobile Proximity: Provides transaction value market size and forecast by in-person and remote payment.
Mobile Technology: Provides strategic insights and market share by key mobile payment technologies – SMS / USSD, NFC, Code Based, and Web Based.
Competitive Landscape and Market Share Analysis: Provides detailed overview of competitive landscape along with key strategies adopted to gain market share. Also includes market share by key players in value terms.
Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key mobile payment KPIs, including spend by age, gender, and income level in both value and volume terms.
Retail Spend: Breaks down retail spend across 10 categories to provide detailed insights on consumer behaviour and changing dynamics of spend through mobile wallet.
Innovation and Strategies: Explores mobile wallet strategies, including innovations across categories, competitive positioning, and new product launches.
Market Data and Insights: It details market opportunities across 30 market segments in mobile payment industry for the period 2014-2020 and identifies potential opportunities, risks, and innovations. It also covers market size and forecast on mobile payment user base and other drivers. Market estimates and forecasts assess overall mobile payment industry on three essential KPIs – mobile payment transaction value, volume and average transaction value.
Mobile Commerce Segments: Mobile shopping; travel; entertainment and event pay; digital products; and services, restaurants & bars, and others
Mobile Person-to-Person (P2P) Transfer Segments: Domestic and international remittances
Mobile Recharge and Bill Payment
Mobile Proximity: In-person and remote payment
Mobile Technology: Key mobile payment technologies – SMS / USSD, NFC, Code Based, and Web Based
Consumer Spend Segments: Age, Income, Gender
Retail spend categories: Food and Grocery, Health & Beauty, Apparel and Footwear, Books / Music / Video, Consumer Electronics, Pharmacy and Wellness, Restaurants & Bars, Toys, Kids & Babies, Media and Entertainment, Services
Reason to Buy
In-depth Understanding of Mobile Payment Market Dynamics: Understand market opportunities, key trends and drivers along with five year forecast (2014-2020).
Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate your mobile wallet strategy; assess market specific key trends, drivers and risks in the mobile payment industry.
Get Insights into Consumer Attitude and Behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through mobile wallet.
Explore Innovation and Competitive Strategy: Understand the competitive landscape, major players, and market innovation.
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