Kenya Mobile Commerce Business and Investment Opportunities Databook – Market Size and Forecast (2016-2025), Retail Spend, Consumer Attitude & Behaviour
Report Description
This report from PayNXT360 provides a data-centric analysis of mobile commerce market dynamics to help companies understand business and investment opportunities along with risks.
• Market Dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in mobile payment industry. Details market opportunities across market segments in mobile payment for the period 2016-2025 and identifies opportunities, potential risks, and market innovation.
• Mobile Commerce: Provides market estimates and forecasts to assess opportunities in mobile commerce market segments. Details three essential KPIs – mobile payment transaction value, volume and average transaction value across five key segments: mobile shopping; travel; entertainment and event pay; digital products; and services, restaurants & bars, and others.
• Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key mobile payment KPIs, including spend by age, gender, and income level in both value and volume terms.
• Retail Spend: Breaks down retail spend across 10 categories to provide detailed insights on consumer behaviour and changing dynamics of spend through mobile wallet.
Report Scope
• Market Data and Insights: It details market opportunities across market segments in mobile commerce industry for the period 2016-2025 and identifies potential opportunities and risks. Market estimates and forecasts assess overall mobile commerce industry on three essential KPIs – mobile payment transaction value, volume and average transaction value.
• Mobile Commerce Segments: Mobile shopping; travel; entertainment and event pay; digital products; and services, restaurants & bars, and others
• Consumer Spend Segments: Age, Income, Gender
• Retail spend categories: Food and Grocery, Health & Beauty, Apparel and Footwear, Books / Music / Video, Consumer Electronics, Pharmacy and Wellness, Restaurants & Bars, Toys, Kids & Babies, Media and Entertainment, Services
Reason to Buy
• In-depth Understanding of Mobile Commerce Market Dynamics: Understand market opportunities and key trends along with five year forecast (2016-2025).
• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate mobile wallet strategy; assess market specific key trends, drivers and risks in the mobile payment industry.
• Get Insights into Consumer Attitude and Behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through mobile wallet.
- 1 About this Report
- 1.1 Summary
- 1.2 Scope
- 1.3 Methodology
- 1.4 Disclaimer
- 2 Kenya Mobile Payment Industry Attractiveness
- 2.1 Mobile Payment Industry Market Size and Future Growth Dynamics
- 2.1.1 Kenya Mobile Payment – Transaction Value Trend Analysis, 2016-2025
- 2.1.2 Kenya Mobile Payment – Average Transaction Value Trend Analysis, 2016-2025
- 2.1.3 Kenya Mobile Payment – Transaction Volume Trend Analysis, 2016-2025
- 2.2 Mobile Payment Market Share by Application – Emerging Avenues and Future Growth Prospects
- 2.3 Analysis of Mobile Payment User Base
- 2.3.1 Kenya Number of Mobile Phone Users, 2016 – 2025
- 2.3.2 Kenya Number of Smartphone Users, 2016 – 2025
- 2.3.3 Kenya Number of Mobile Payment Users, 2016 – 2025
- 3 Kenya Mobile Commerce Market Size and Future Growth Dynamics, 2016 – 2025
- 3.1 Mobile Commerce Market Size and Forecast, 2016 – 2025
- 3.1.1 Mobile Commerce Market Size and Forecast by Transaction Value, 2016 – 2025
- 3.1.2 Mobile Commerce Market Size and Forecast by Average Transaction Value, 2016 – 2025
- 3.1.3 Mobile Commerce Market Size and Forecast by Transaction Volume, 2016 – 2025
- 3.2 Mobile Shopping Market Size and Forecast by Key Segments, 2016 – 2025
- 3.2.1 Mobile Shopping Market Size and Forecast by Transaction Value, 2016 – 2025
- 3.2.2 Mobile Shopping Market Size and Forecast by Average Transaction Value, 2016 – 2025
- 3.2.3 Mobile Shopping Market Size and Forecast by Transaction Volume, 2016 – 2025
- 3.3 Travel Market Size and Forecast by Key Segments, 2016 – 2025
- 3.3.1 Travel Market Size and Forecast by Transaction Value, 2016 – 2025
- 3.3.2 Travel Market Size and Forecast by Average Transaction Value, 2016 – 2025
- 3.3.3 Travel Market Size and Forecast by Transaction Volume, 2016 – 2025
- 3.4 Entertainment and Event Pay Market Size and Forecast by Key Segments, 2016 – 2025
- 3.4.1 Entertainment and Event Pay Market Size and Forecast by Transaction Value, 2016 – 2025
- 3.4.2 Entertainment and Event Pay Market Size and Forecast by Average Transaction Value, 2016 – 2025
- 3.4.3 Entertainment and Event Pay Market Size and Forecast by Transaction Volume, 2016 – 2025
- 3.5 Digital Products Market Size and Forecast by Key Segments, 2016 – 2025
- 3.5.1 Digital Products Market Size and Forecast by Transaction Value, 2016 – 2025
- 3.5.2 Digital Products Market Size and Forecast by Average Transaction Value, 2016 – 2025
- 3.5.3 Digital Products Market Size and Forecast by Transaction Volume, 2016 – 2025
- 3.6 Services, Restaurants & Bars, and Others Market Size and Forecast by Key Segments, 2016 – 2025
- 3.6.1 Services, Restaurants & Bars, and Others Market Size and Forecast by Transaction Value, 2016 – 2025
- 3.6.2 Services, Restaurants & Bars, and Others Market Size and Forecast by Average Transaction Value, 2016 – 2025
- 3.6.3 Services, Restaurants & Bars, and Others Market Size and Forecast by Transaction Volume, 2016 – 2025
- 4 Kenya Mobile Payment Analysis of Consumer Attitude and Behaviour
- 4.1 Mobile Payment Spend Analysis by Age Group
- 4.1.1 Trend Analysis by Age Group in Value Terms
- 4.1.2 Trend Analysis by Age Group in Volume Terms
- 4.2 Mobile Payment Transaction Value and Volume Analysis by Income Group
- 4.2.1 Trend Analysis by Income Group in Value Terms
- 4.2.2 Trend Analysis by Income Group in Volume Terms
- 4.3 Mobile Payment Transaction Value Analysis by Gender
- 4.4 Spend Analysis by Retail Categories, Value
- 5 Further Reading
- 5.1 About PayNXT360
- 5.2 Related Research
- 5.3 PayNXT360 Knowledge Center
- List of Tables
- Table 1: Kenya Mobile Payment – Transaction Value Trend Analysis (US$ Million), 2016-2025
- Table 2: Kenya Mobile Payment – Average Transaction Value Trend Analysis (US$), 2016-2025
- Table 3: Kenya Mobile Payment – Transaction Volume Trend Analysis (Million), 2016-2025
- Table 4: Kenya Mobile Payment – Mobile Phone Users Trend Analysis (Million), 2016-2025
- Table 5: Kenya Mobile Payment – Smartphone Users Trend Analysis (Million), 2016-2025
- Table 6: Kenya Mobile Payment – Mobile Payment Users Trend Analysis (Million), 2016-2025
- Table 7: Kenya Mobile Payment – Mobile Commerce Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
- Table 8: Kenya Mobile Payment – Mobile Commerce Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
- Table 9: Kenya Mobile Payment – Mobile Commerce Segment – Transaction Volume Trend Analysis (Million), 2016-2025
- Table 10: Kenya Mobile Payment – Mobile Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
- Table 11: Kenya Mobile Payment – Mobile Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
- Table 12: Kenya Mobile Payment – Mobile Shopping Segment – Transaction Volume Trend Analysis (Million), 2016-2025
- Table 13: Kenya Mobile Payment – Travel Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
- Table 14: Kenya Mobile Payment – Travel Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
- Table 15: Kenya Mobile Payment – Travel Segment – Transaction Volume Trend Analysis (Million), 2016-2025
- Table 16: Kenya Mobile Payment – Entertainment and Event Pay Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
- Table 17: Kenya Mobile Payment – Entertainment and Event Pay Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
- Table 18: Kenya Mobile Payment – Entertainment and Event Pay Segment – Transaction Volume Trend Analysis (Million), 2016-2025
- Table 19: Kenya Mobile Payment – Digital Products Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
- Table 20: Kenya Mobile Payment – Digital Products Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
- Table 21: Kenya Mobile Payment – Digital Products Segment – Transaction Volume Trend Analysis (Million), 2016-2025
- Table 22: Kenya Mobile Payment – Services, Restaurants & Bars, and Others Segment –Transaction Value Trend Analysis (US$ Million), 2016-2025
- Table 23: Kenya Mobile Payment – Services, Restaurants & Bars, and Others Segment –Average Transaction Value Trend Analysis (US$), 2016-2025
- Table 24: Kenya Mobile Payment – Services, Restaurants & Bars, and Others Segment –Transaction Volume Trend Analysis (Million), 2016-2025
- List of Figures
- Figure 1: PayNXT360’s Methodology Framework
- Figure 2: Kenya Mobile Payment – Transaction Value Trend Analysis (US$ Million), 2016-2025
- Figure 3: Kenya Mobile Payment – Average Transaction Value Trend Analysis (US$), 2016-2025
- Figure 4: Kenya Mobile Payment – Transaction Volume Trend Analysis (Million), 2016-2025
- Figure 5: Kenya Mobile Payment – Market Share by Application, 2017
- Figure 6: Kenya Mobile Payment – Mobile Phone Users Trend Analysis (Million), 2016-2025
- Figure 7: Kenya Mobile Payment – Smartphone Users Trend Analysis (Million), 2016-2025
- Figure 8: Kenya Mobile Payment – Mobile Payment Users Trend Analysis (Million), 2016-2025
- Figure 9: Kenya Mobile Payment – Mobile Commerce Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
- Figure 10: Kenya Mobile Payment – Mobile Commerce Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
- Figure 11: Kenya Mobile Payment – Mobile Commerce Segment – Transaction Volume Trend Analysis (Million), 2016-2025
- Figure 12: Kenya Mobile Payment – Mobile Shopping Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
- Figure 13: Kenya Mobile Payment – Mobile Shopping Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
- Figure 14: Kenya Mobile Payment – Mobile Shopping Segment – Transaction Volume Trend Analysis (Million), 2016-2025
- Figure 15: Kenya Mobile Payment – Travel Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
- Figure 16: Kenya Mobile Payment – Travel Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
- Figure 17: Kenya Mobile Payment – Travel Segment – Transaction Volume Trend Analysis (Million), 2016-2025
- Figure 18: Kenya Mobile Payment – Entertainment and Event Pay Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
- Figure 19: Kenya Mobile Payment – Entertainment and Event Pay Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
- Figure 20: Kenya Mobile Payment – Entertainment and Event Pay Segment – Transaction Volume Trend Analysis (Million), 2016-2025
- Figure 21: Kenya Mobile Payment – Digital Products Segment – Transaction Value Trend Analysis (US$ Million), 2016-2025
- Figure 22: Kenya Mobile Payment – Digital Products Segment – Average Transaction Value Trend Analysis (US$), 2016-2025
- Figure 23: Kenya Mobile Payment – Digital Products Segment – Transaction Volume Trend Analysis (Million), 2016-2025
- Figure 24: Kenya Mobile Payment – Services, Restaurants & Bars, and Others Segment –Transaction Value Trend Analysis (US$ Million), 2016-2025
- Figure 25: Kenya Mobile Payment – Services, Restaurants & Bars, and Others Segment –Average Transaction Value Trend Analysis (US$), 2016-2025
- Figure 26: Kenya Mobile Payment – Services, Restaurants & Bars, and Others Segment –Transaction Volume Trend Analysis (Million), 2016-2025
- Figure 27: Kenya Mobile Payment – Trend Analysis by Age Group in Transaction Value Terms
- Figure 28: Kenya Mobile Payment – Trend Analysis by Age Group in Volume Terms
- Figure 29: Kenya Mobile Payment – Trend Analysis by Income Group in Value Terms
- Figure 30: Kenya Mobile Payment – Trend Analysis by Income Group in Volume Terms
- Figure 31: Kenya Mobile Payment – Trend Analysis by Gender in Value Terms
- Figure 32: Kenya Mobile Payment – Spend Analysis by Retail Categories in Value Terms
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