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Kenya Gift Cards and Incentive Cards Market Intelligence and Future Growth Dynamics - Market Size and Forecast (2014-2023), Analysis of Business and Retail Consumer Spending Pattern, Attitude & Behaviour

Kenya Gift Cards and Incentive Cards Market Intelligence and Future Growth Dynamics - Market Size and Forecast (2014-2023), Analysis of Business and Retail Consumer Spending Pattern, Attitude & Behaviour

Report Description

According to PayNXT360, the gift card market (value terms) in Kenya increased at a CAGR of 19.2% during 2014-2018. Over the forecast period of 2019 to 2023, the market is expected to record a CAGR of 12.4%, increasing from US$ 260.2 million in 2019 to reach US$ 415.2 million by 2023.

This report from PayNXT360 provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Kenya. With over 150 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.

Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate – SMB, Mid-Tier, Large Enterprise), gifting occasion, digital gift card type, and market share by retail categories.

Details six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.

Corporate incentive & loyalty cards: This report provides detailed market dynamics of corporate incentive cards, broadly segmented in four categories – consumer incentive card, employee incentive card, sales incentive card, and festival & other. It details market size and forecast at category level, by functional attribute (open loop and closed loop), and by corporate consumer segments (small scale business, mid-size business, and enterprise business).

Digital gift card analysis: Provides market size and forecast for digital gift cards, broken down by retail and corporate buyers and by occasion.

Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop gift and incentive card segments across consumer segments.

Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using gift cards across key retail sectors.

Retail spend: Breaks down retail spend across 12 categories / sectors to provide detailed insights on consumer behaviour and changing dynamics of gift card spend.

Report Scope

Gift Card Market Size by KPIs across Consumer Segments in Kenya
Gross Load Value
Transaction Value
Unused Value
Average Value Per Transaction
Transaction Volume
Average Value of Card Purchased
Number of Cards

Gift Card Market Size by Consumer Segment in Kenya
Retail Consumer
Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Kenya
By Retail Consumer
By Retail Purchase Occasion
By Corporate Consumer
By Corporate Purchase Occasion

Gift Card Market Size by Retail Consumer in Kenya
By Functional Attribute
By Occasion
Value by Purchase Channel

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Kenya
Health & Wellness
Travel
Apparel
Electronics
Fine Dining Restaurant
Department Store
Supermarket
Specialty Retail Store
Discount Store
Gas Station or Convenience Store
Fast Casual Restaurant
Entertainment
Other

Gift Card Spend by Consumer Behavior and Demographics in Kenya
Consumer Purchase Behaviour
Gift Card Buyer by Age Group
Gift Card Buyer by Income Level
Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Kenya
By Functional Attribute
By Key Segments
1. Employee Incentive
2. Sales Incentive
3. Consumer Incentive
4. Festival & Other
By Scale of Business
Budget Allocation Trend for 2019

Employee Incentive Gift Card Market Size in Kenya
By Functional Attribute
By Scale of Business

Sales Incentive Gift Card Market Size in Kenya
By Functional Attribute
By Scale of Business

Consumer Incentive Gift Card Market Size in Kenya
Overall
By Scale of Business

Festival & Others Gift Card Market Size in Kenya
By Functional Attribute
By Scale of Business

Reason to Buy

In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2014-2023) for gift cards and incentive cards in Kenya.

Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.

Get insights into consumer attitude and behaviour in Kenya: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.

Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.


1 About this Report
1.1 Methodology
1.2 Disclaimer
2 Kenya Gift Card Market Size and Forecast
2.1 Gift Card – Load Value Trend Analysis
2.2 Gift Card – Unused Value Trend Analysis
2.3 Gift Card – Transaction Value Trend Analysis
2.4 Gift Card – Transaction Volume Trend Analysis
2.5 Gift Card – Average Value per Transaction Trend Analysis
2.6 Gift Card Market Size and Forecast by Functional Attribute
2.7 Gift Card Market Share Analysis by Consumer Segments
3 Kenya Open Loop Gift Card Market Size and Forecast
3.1 Open Loop Gift Card – Transaction Value Trend Analysis
3.2 Open Loop Gift Card – Number of Cards Trend Analysis
4 Kenya Closed Loop Gift Card Market Size and Forecast
4.1 Closed Loop Gift Card – Transaction Value Trend Analysis
4.2 Closed Loop Gift Card – Number of Cards Trend Analysis
5 Digital Gift Card Market Size Trend Analysis and Future Growth Dynamics
5.1 Digital Gift Card Market Size Trend Analysis
5.2 Retail Consumer Digital Gift Card Market Size Trend Analysis
5.3 Retail Consumer Digital Gift Card Market Share Analysis by Occasion
5.4 Corporate Consumer Digital Gift Card Market Size Trend Analysis
5.5 Corporate Consumer Digital Gift Card Market Share Analysis by Occasion
6 Kenya Gift Card Analysis by Retail Consumer Segment
6.1 Retail Consumer Segment – Gift Card Market Size Trend Analysis and Forecast
6.1.1 Gift Card Market Size Trend Analysis by Retail Consumer Segment
6.1.2 Number of Gift Cards Trend Analysis by Retail Consumer Segment
6.1.3 Average Value of Gift Cards Purchased Trend Analysis by Retail Consumer Segment
6.1.4 Retail Segment Market Share Analysis by Open Loop and Closed Loop Gift Cards
6.2 Open Loop Gift Card Market Size Trend Analysis and Forecast by Retail Consumer Segment
6.2.1 Open Loop Gift Card Market Size Trend Analysis by Retail Consumer Segment
6.2.2 Number of Open Loop Gift Cards Trend Analysis by Retail Consumer Segment
6.2.3 Average Value of Open Loop Gift Cards Purchased Trend Analysis by Retail Consumer Segment
6.3 Closed Loop Gift Card Market Size Trend Analysis and Forecast by Retail Consumer Segment
6.3.1 Closed Loop Gift Card Market Size Trend Analysis by Retail Consumer Segment
6.3.2 Number of Closed Loop Gift Cards Trend Analysis by Retail Consumer Segment
6.3.3 Average Value of Closed Loop Gift Cards Purchased Trend Analysis by Retail Consumer Segment
7 Kenya Gift Card Consumer Insights and Purchase Behaviour by Retail Sector
7.1 Retail Consumer Gift Card Market Share Analysis by Retail Categories
7.2 Sales Uplift Analysis by Retail Sectors
7.3 Gift Card Spend Analysis by Consumer Purchase Behaviour
7.5 Gift Card Spend Analysis by Number of Gift Cards Purchased
7.6 Retail Consumer Gift Card Market Share Analysis by Purchase Location
7.7 Gift Card Market Share Analysis by Gifting Occasion
7.8 Gift Card Spend Analysis by Age Group
7.9 Gift Card Spend Analysis by Income Group
7.10 Gift Card Spend Analysis by Gender
7.11 Business Sentiment – Expected Gift Card Spend in 2019
8 Kenya Gift Card Analysis by Corporate Consumer Segment
8.1 Corporate Consumer Segment – Gift Card Market Size Trend Analysis and Forecast
8.1.1 Gift Card Market Size Trend Analysis by Corporate Consumer Segment
8.1.2 Number of Gift Cards Trend Analysis by Corporate Consumer Segment
8.1.3 Average Value of Gift Cards Purchased Trend Analysis by Corporate Consumer Segment
8.1.4 Corporate Segment Market Share Analysis by Open Loop and Closed Loop Gift Cards
8.2 Open Loop Gift Card Market Size Trend Analysis and Forecast by Corporate Consumer Segment
8.2.1 Open Loop Gift Card Market Size Trend Analysis by Corporate Consumer Segment
8.2.2 Number of Open Loop Gift Cards Trend Analysis by Corporate Consumer Segment
8.2.3 Average Value of Open Loop Gift Cards Purchased Trend Analysis by Corporate Consumer Segment
8.3 Closed Loop Gift Card Market Size Trend Analysis and Forecast by Corporate Consumer Segment
8.3.1 Closed Loop Gift Card Market Size Trend Analysis by Corporate Consumer Segment
8.3.2 Number of Closed Loop Gift Cards Trend Analysis by Corporate Consumer Segment
8.3.3 Average Value of Closed Loop Gift Cards Purchased Trend Analysis by Corporate Consumer Segment
8.4 Corporate Gift Card Market Size Trend Analysis and Forecast by Size of Company
8.4.1 Small Scale Corporate Gift Card Market Size Trend Analysis
8.4.2 Small Scale Corporate Gift Card by Number of Cards & Average Value of Card Purchased
8.4.3 Mid-Tier Corporate Gift Card Market Size Trend Analysis
8.4.4 Mid-Tier Corporate Gift Card by Number of Cards & Average Value of Card Purchased
8.4.5 Large Enterprise Corporate Gift Card Market Size Trend Analysis
8.4.6 Large Enterprise Corporate Gift Card by Number of Cards & Average Value of Card Purchased
8.5 Corporate Consumer Gift Card Market Share Analysis by Purchase Location
8.6 Corporate Gift Card Market Share Analysis by Occasion
9 Kenya Consumer Incentive and Loyalty Prepaid Card Market Size and Forecast
9.1 Consumer Incentive and Loyalty Prepaid Card Market Size and Forecast
9.2 Consumer Incentive and Loyalty Prepaid Card Market Size and Forecast by Number of Cards
9.3 Consumer Incentive and Loyalty Prepaid Card Market Size and Forecast by Average Value of Card Purchased
9.4 Consumer Incentive Prepaid Card Market Size and Forecast by Size of Company
9.4.1 Consumer Incentive Prepaid Card Market Size and Forecast – Small Scale Business Segment
9.4.2 Consumer Incentive Prepaid Card Market Size and Forecast – Small Scale Business Segment by Number of Cards & Average Value of Card Purchased
9.4.3 Consumer Incentive Prepaid Card Market Size and Forecast – Mid-Tier Business Segment
9.4.4 Consumer Incentive Prepaid Card Market Size and Forecast – Mid-Tier Business Segment by Number of Cards & Average Value of Card Purchased
9.4.5 Consumer Incentive Prepaid Card Market Size and Forecast – Enterprise Business Segment
9.4.6 Consumer Incentive Prepaid Card Market Size and Forecast – Enterprise Business Segment by Number of Cards & Average Value of Card Purchased
List of Tables
Table 1: Kenya Gift Card – Load Value Trend Analysis (US$ Million), 2014-2023
Table 2: Kenya Gift Card – Unused Value Trend Analysis (US$ Million), 2014-2023
Table 3: Kenya Gift Card – Transaction Value Trend Analysis (US$ Million), 2014-2023
Table 4: Kenya Gift Card – Transaction Volume Trend Analysis (Million), 2014-2023
Table 5: Kenya Gift Card – Average Value per Transaction Trend Analysis (US$), 2014-2023
Table 6: Kenya Open Loop Gift Card – Transaction Value Trend Analysis (US$ Million), 2014-2023
Table 7: Kenya Open Loop Gift Card – Number of Cards Trend Analysis (Million), 2014-2023
Table 8: Kenya Closed Loop Gift Card – Transaction Value Trend Analysis (US$ Million), 2014-2023
Table 9: Kenya Closed Loop Gift Card – Number of Cards Trend Analysis (Million), 2014-2023
Table 10: Kenya Digital Gift Card – Market Size and Forecast (US$ Million), 2014-2023
Table 11: Kenya Digital Gift Card – Market Size and Forecast (US$ Million) by Retail Consumer, 2014-2023
Table 12: Kenya Digital Gift Card – Market Size and Forecast (US$ Million) by Corporate Consumer, 2014-2023
Table 13: Kenya Gift Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2014-2023
Table 14: Kenya Gift Card – Number of Cards by Retail Consumer Segment (Million), 2014-2023
Table 15: Kenya Gift Card – Average Value of Cards Purchased by Retail Consumer Segment (US$), 2014-2023
Table 16: Kenya Open Loop Gift Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2014-2023
Table 17: Kenya Open Loop Gift Card – Number of Cards by Retail Consumer Segment (Million), 2014-2023
Table 18: Kenya Open Loop Gift Card – Average Value of Cards Purchased by Retail Consumer Segment (US$), 2014-2023
Table 19: Kenya Closed Loop Gift Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2014-2023
Table 20: Kenya Closed Loop Gift Card – Number of Cards by Retail Consumer Segment (Million), 2014-2023
Table 21: Kenya Closed Loop Gift Card – Average Value of Cards Purchased by Retail Consumer Segment (US$), 2014-2023
Table 22: Kenya Gift Card – Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2014-2023
Table 23: Kenya Gift Card – Number of Cards by Corporate Consumer Segment (Million), 2014-2023
Table 24: Kenya Gift Card – Average Value of Cards Purchased by Corporate Consumer Segment (US$), 2014-2023
Table 25: Kenya Open Loop Gift Card – Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2014-2023
Table 26: Kenya Open Loop Gift Card – Number of Cards by Corporate Consumer Segment (Million), 2014-2023
Table 27: Kenya Open Loop Gift Card – Average Value of Cards Purchased by Corporate Consumer Segment (US$), 2014-2023
Table 28: Kenya Closed Loop Gift Card – Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2014-2023
Table 29: Kenya Closed Loop Gift Card – Number of Cards by Corporate Consumer Segment (Million), 2014-2023
Table 30: Kenya Closed Loop Gift Card – Average Value of Cards Purchased by Corporate Consumer Segment (US$), 2014-2023
Table 31: Kenya Small Scale Corporate Gift Card – Market Size and Forecast (US$ Million), 2014-2023
Table 32: Kenya Mid-Tier Corporate Gift Card – Market Size and Forecast (US$ Million), 2014-2023
Table 33: Kenya Large Enterprise Corporate Gift Card – Market Size and Forecast (US$ Million), 2014-2023
Table 34: Kenya Consumer Incentive Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Table 35: Kenya Consumer Incentive Prepaid Card – Number of Cards Trend Analysis (Million), 2014-2023
Table 36: Kenya Consumer Incentive Prepaid Card – Average Value of Card Purchased Trend Analysis (US$), 2014-2023
Table 37: Kenya Consumer Incentive Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2014-2023
Table 38: Kenya Consumer Incentive Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2014-2023
Table 39: Kenya Consumer Incentive Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2014-2023
Table 40: Kenya Employee Incentive Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Table 41: Kenya Employee Incentive Prepaid Card – Number of Cards Trend Analysis (Million), 2014-2023
Table 42: Kenya Employee Incentive Prepaid Card – Average Value of Card Purchased Trend Analysis (US$), 2014-2023
Table 43: Kenya Open Loop Employee Incentive Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Table 44: Kenya Closed Loop Employee Incentive Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Table 45: Kenya Employee Incentive Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2014-2023
Table 46: Kenya Employee Incentive Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2014-2023
Table 47: Kenya Employee Incentive Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2014-2023
Table 48: Kenya Sales / Partner Incentive Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Table 49: Kenya Sales / Partner Incentive Prepaid Card – Number of Cards Trend Analysis (Million), 2014-2023
Table 50: Kenya Sales / Partner Incentive Prepaid Card – Average Value of Card Purchased Trend Analysis (US$), 2014-2023
Table 51: Kenya Open Loop Sales / Partner Incentive Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Table 52: Kenya Closed Loop Sales / Partner Incentive Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Table 53: Kenya Sales / Partner Incentive Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2014-2023
Table 54: Kenya Sales / Partner Incentive Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2014-2023
Table 55: Kenya Sales / Partner Incentive Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2014-2023
Table 56: Kenya Festival & Other Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Table 57: Kenya Festival & Other Prepaid Card – Number of Cards Trend Analysis (Million), 2014-2023
Table 58: Kenya Festival & Other Prepaid Card – Average Value of Card Purchased Trend Analysis (US$), 2014-2023
Table 59: Kenya Open Loop Festival & Other Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Table 60: Kenya Closed Loop Festival & Other Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Table 61: Kenya Festival & Other Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2014-2023
Table 62: Kenya Festival & Other Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2014-2023
Table 63: Kenya Festival & Other Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2014-2023
List of Figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: Kenya Gift Card – Load Value Trend Analysis (US$ Million), 2014-2023
Figure 3: Kenya Gift Card – Unused Value Trend Analysis (US$ Million), 2014-2023
Figure 4: Kenya Gift Card – Transaction Value Trend Analysis (US$ Million), 2014-2023
Figure 5: Kenya Gift Card – Transaction Volume Trend Analysis (Million), 2014-2023
Figure 6: Kenya Gift Card – Average Value per Transaction Trend Analysis (US$), 2014-2023
Figure 7: Kenya Gift Card Prepaid Card – Market Share Analysis (Value) by Functional Attribute, 2018 Vs. 2023
Figure 8: Kenya Gift Card Prepaid Card – Market Share Analysis (Value) by Consumer Segments, 2018 Vs. 2023
Figure 9: Kenya Open Loop Gift Card – Transaction Value Trend Analysis (US$ Million), 2014-2023
Figure 10: Kenya Open Loop Gift Card – Number of Cards Trend Analysis (Million), 2014-2023
Figure 11: Kenya Closed Loop Gift Card – Transaction Value Trend Analysis (US$ Million), 2014-2023
Figure 12: Kenya Closed Loop Gift Card – Number of Cards Trend Analysis (Million), 2014-2023
Figure 13: Kenya Digital Gift Card – Market Size and Forecast (US$ Million), 2014-2023
Figure 14: Kenya Digital Gift Card – Market Size and Forecast (US$ Million) by Retail Consumer, 2014-2023
Figure 15: Kenya Digital Gift Card – Market Share Analysis by Occasion (Value) for Retail Consumer, 2018
Figure 16: Kenya Digital Gift Card – Market Size and Forecast (US$ Million) by Corporate Consumer, 2014-2023
Figure 17: Kenya Digital Gift Card – Market Share Analysis by Occasion (Value) for Corporate Consumer, 2018
Figure 18: Kenya Gift Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2014-2023
Figure 19: Kenya Gift Card – Number of Cards by Retail Consumer Segment (Million), 2014-2023
Figure 20: Kenya Gift Card – Average Value of Cards Purchased by Retail Consumer Segment (US$), 2014-2023
Figure 21: Kenya Gift Card – Retail Segment Market Share Analysis by Open Loop and Closed Loop Gift Cards (by Value), 2018 Vs. 2023
Figure 22: Kenya Open Loop Gift Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2014-2023
Figure 23: Kenya Open Loop Gift Card – Number of Cards by Retail Consumer Segment (Million), 2014-2023
Figure 24: Kenya Open Loop Gift Card – Average Value of Cards Purchased by Retail Consumer Segment (US$), 2014-2023
Figure 25: Kenya Closed Loop Gift Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2014-2023
Figure 26: Kenya Closed Loop Gift Card – Number of Cards by Retail Consumer Segment (Million), 2014-2023
Figure 27: Kenya Closed Loop Gift Card – Average Value of Cards Purchased by Retail Consumer Segment (US$), 2014-2023
Figure 28: Kenya Gift Card – Retail Consumer Market Share Analysis by Retail Categories, 2018
Figure 29: Kenya Gift Card – Sales Uplift Analysis by Retail Segments, 2018
Figure 30: Kenya Gift Card – Trend Analysis by Consumer Purchase Behavior in Value Terms, 2018
Figure 32: Kenya Gift Card – Trend Analysis by Number of Gift Cards Purchased in Value Terms, 2018
Figure 33: Kenya Retail Consumer Gift Card – Market Share Analysis by Purchase Location, 2018
Figure 34: Kenya Gift Card – Market Share Analysis by Gifting Occasion for Retail Consumers, 2018
Figure 35: Kenya Gift Card – Trend Analysis by Age Group (by Value), 2018
Figure 36: Kenya Gift Card – Trend Analysis by Income Group (by Value), 2018
Figure 37: Kenya Gift Card – Trend Analysis by Gender in Value Terms, 2018
Figure 38: Kenya Business Sentiment – Expected Gift Card Spend in 2019
Figure 39: Kenya Gift Card – Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2014-2023
Figure 40: Kenya Gift Card – Number of Cards by Corporate Consumer Segment (Million), 2014-2023
Figure 41: Kenya Gift Card – Average Value of Cards Purchased by Corporate Consumer Segment (US$), 2014-2023
Figure 42: Kenya Gift Card – Corporate Segment Market Share Analysis by Open Loop and Closed Loop Gift Cards, 2018 Vs. 2023
Figure 43: Kenya Open Loop Gift Card – Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2014-2023
Figure 44: Kenya Open Loop Gift Card – Number of Cards by Corporate Consumer Segment (Million), 2014-2023
Figure 45: Kenya Open Loop Gift Card – Average Value of Cards Purchased by Corporate Consumer Segment (US$), 2014-2023
Figure 46: Kenya Closed Loop Gift Card – Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2014-2023
Figure 47: Kenya Closed Loop Gift Card – Number of Cards by Corporate Consumer Segment (Million), 2014-2023
Figure 48: Kenya Closed Loop Gift Card – Average Value of Cards Purchased by Corporate Consumer Segment (US$), 2014-2023
Figure 49: Kenya Small Scale Corporate Gift Card – Market Size and Forecast (US$ Million), 2014-2023
Figure 50: Kenya Small Scale Corporate Gift Card – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 51: Kenya Mid-Tier Corporate Gift Card – Market Size and Forecast (US$ Million), 2014-2023
Figure 52: Kenya Mid-Tier Corporate Gift Card – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 53: Kenya Large Enterprise Corporate Gift Card – Market Size and Forecast (US$ Million), 2014-2023
Figure 54: Kenya Large Enterprise Corporate Gift Card – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 55: Kenya Corporate Consumer Gift Card – Market Share Analysis by Purchase Location, 2018
Figure 56: Kenya Corporate Gift Card – Market Share Analysis by Occasion (US$ Million), 2018-2023
Figure 57: Kenya Consumer Incentive Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Figure 58: Kenya Consumer Incentive Prepaid Card – Number of Cards Trend Analysis (Million), 2014-2023
Figure 59: Kenya Consumer Incentive Prepaid Card – Average Value of Card Purchased Trend Analysis (US$), 2014-2023
Figure 60: Kenya Consumer Incentive Prepaid Card – Market Share Analysis (Value) by Size of Company, 2018 Vs. 2023
Figure 61: Kenya Consumer Incentive Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2014-2023
Figure 62: Kenya Consumer Incentive Prepaid Card (Small Scale Business Segment) – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 63: Kenya Consumer Incentive Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2014-2023
Figure 64: Kenya Consumer Incentive Prepaid Card (Mid-Tier Business Segment) – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 65: Kenya Consumer Incentive Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2014-2023
Figure 66: Kenya Consumer Incentive Prepaid Card (Enterprise Business Segment) – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 67: Kenya Employee Incentive Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Figure 68: Kenya Employee Incentive Prepaid Card – Number of Cards Trend Analysis (Million), 2014-2023
Figure 69: Kenya Employee Incentive Prepaid Card – Average Value of Card Purchased Trend Analysis (US$), 2014-2023
Figure 70: Kenya Employee Incentive Prepaid Card – Market Share Analysis (Value) by Functional Attribute, 2018 Vs. 2023
Figure 71: Kenya Open Loop Employee Incentive Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Figure 72: Kenya Open Loop Employee Incentive Prepaid Card – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 73: Kenya Closed Loop Employee Incentive Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Figure 74: Kenya Closed Loop Employee Incentive Prepaid Card – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 75: Kenya Employee Incentive Prepaid Card – Market Share Analysis (Value) by Size of Company, 2018 Vs. 2023
Figure 76: Kenya Employee Incentive Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2014-2023
Figure 77: Kenya Employee Incentive Prepaid Card (Small Scale Business Segment) – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 78: Kenya Prepaid Employee Incentive Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2014-2023
Figure 79: Kenya Employee Incentive Prepaid Card (Mid-Tier Business Segment) – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 80: Kenya Employee Incentive Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2014-2023
Figure 81: Kenya Employee Incentive Prepaid Card (Enterprise Business Segment) – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 82: Kenya Sales / Partner Incentive Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Figure 83: Kenya Sales / Partner Incentive Prepaid Card – Number of Cards Trend Analysis (Million), 2014-2023
Figure 84: Kenya Sales / Partner Incentive Prepaid Card – Average Value of Card Purchased Trend Analysis (US$), 2014-2023
Figure 85: Kenya Sales / Partner Incentive Prepaid Card – Market Share Analysis (Value) by Functional Attribute, 2018 Vs. 2023
Figure 86: Kenya Open Loop Sales / Partner Incentive Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Figure 87: Kenya Open Loop Sales / Partner Incentive Prepaid Card – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 88: Kenya Closed Loop Sales / Partner Incentive Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Figure 89: Kenya Closed Loop Sales / Partner Incentive Prepaid Card – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 90: Kenya Sales / Partner Incentive Prepaid Card – Market Share Analysis (Value) by Size of Company, 2018 Vs. 2023
Figure 91: Kenya Sales / Partner Incentive Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2014-2023
Figure 92: Kenya Sales / Partner Incentive Prepaid Card (Small Scale Business Segment) – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 93: Kenya Prepaid Sales / Partner Incentive Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2014-2023
Figure 94: Kenya Sales / Partner Incentive Prepaid Card (Mid-Tier Business Segment) – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 95: Kenya Sales / Partner Incentive Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2014-2023
Figure 96: Kenya Sales / Partner Incentive Prepaid Card (Enterprise Business Segment) – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 97: Kenya Festival & Other Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Figure 98: Kenya Festival & Other Prepaid Card – Number of Cards Trend Analysis (Million), 2014-2023
Figure 99: Kenya Festival & Other Prepaid Card – Average Value of Card Purchased Trend Analysis (US$), 2014-2023
Figure 100: Kenya Festival & Other Prepaid Card – Market Share Analysis (Value) by Functional Attribute, 2018 Vs. 2023
Figure 101: Kenya Open Loop Festival & Other Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Figure 102: Kenya Open Loop Festival & Other Prepaid Card – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 103: Kenya Closed Loop Festival & Other Prepaid Card – Market Size & Forecast Trend Analysis (US$ Million), 2014-2023
Figure 104: Kenya Closed Loop Festival & Other Prepaid Card – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 105: Kenya Festival & Other Prepaid Card – Market Share Analysis (Value) by Size of Company, 2018 Vs. 2023
Figure 106: Kenya Festival & Other Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2014-2023
Figure 107: Kenya Festival & Other Prepaid Card (Small Scale Business Segment) – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 108: Kenya Prepaid Festival & Other Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2014-2023
Figure 109: Kenya Festival & Other Prepaid Card (Mid-Tier Business Segment) – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018
Figure 110: Kenya Festival & Other Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2014-2023
Figure 111: Kenya Festival & Other Prepaid Card (Enterprise Business Segment) – Number of Cards & Average Value of Card Purchased Trend Analysis, 2018

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