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Global Gift Cards and Incentive Cards Market Intelligence, Innovation, Strategy, and Future Growth Dynamics - Market Size and Forecast (2012-2021) for Top 20 Global Markets, Targeting Strategies, Emerging Avenues and Business Models, Strategic Insight, Ke

Global Gift Cards and Incentive Cards Market Intelligence, Innovation, Strategy, and Future Growth Dynamics - Market Size and Forecast (2012-2021) for Top 20 Global Markets, Targeting Strategies, Emerging Avenues and Business Models, Strategic Insight, Key Trends, and Innovation

Report Description

In the past few years, usage of gift cards has gone beyond the traditional boundaries and new value proposition is emerging both for retail and corporate customers. While in retail segment, gift cards are increasingly being used for self-use by millennials; the card category is being utilized by businesses to strengthen brand loyalty, increase market share, and enhance product and service offering. Innovative gift cards such as Gift Cards for Stock, Lottery Retail Gift Card, and Donation Gift Cards are redefining the scope and use of gift cards and helping to keep the card category exciting and fresh.

This report from PayNXT360 provides a detailed analysis of gift card innovation and strategies adopted to gain market share. The report focuses on offering innovative examples from global markets on how gift cards are evolving and how this space is expected to pan out over the next five years. In addition, the report offers in-depth market size and forecast of gift cards for leading 20 countries, breaking it down by key functional (open loop and closed loop) and consumer (retail and business) segments.

Gift Cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate), gifting occasion, card type (paper, plastic, digital), and market share by retail categories.

Functional Breakdown: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories.

Incentive Cards: This report provides detailed market dynamics of corporate incentive cards, broadly segmented in two categories – consumer incentive card and employee / partner incentive card. It details market size and forecast at category level, by functional attribute (open loop and closed loop), and by corporate consumer segments (small scale business, mid-size business, and enterprise business).

Consumer Segments: Assesses consumer behavior by type of consumer (retail and corporate)

Innovation and Market Strategies: Explores gift card strategies, including innovations across categories, competitive positioning, and new product launches.

Report Scope

Market Data and Insights: It details market opportunities and forecast of gift cards across 20 leading countries for the period 2012-2021 and identifies potential risks.

Market Size by Other Attributes: Offers insights into market size by gifting occasion, card type (paper, plastic, digital), and market share by retail categories.• Market data and insights: It details market opportunities across 30 market segments in prepaid cards for the period 2012-2021 and identifies potential risks. Market estimates and forecasts assess overall prepaid card industry on four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.

Prepaid Segments by Card Function: Closed loop and open loop segments

Prepaid Card Categories: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid card categories.

Gift Card: Market size and forecast by functional attribute (open loop and closed loop) and by consumer segments (retail, small scale business, mid-size business, and enterprise business). Also, breaks down the market size by consumer behavior, covering gifting occasion, card type (paper, plastic, digital), and market share by retail categories.

Consumer Incentive Card: Market size and forecast at category level, by functional attribute (open loop and closed loop), and by consumer segments (small scale business, mid-size business, and enterprise business).

Employee / Partner Incentive Card: Market size and forecast at category level, by functional attribute (open loop and closed loop), and by consumer segments (small scale business, mid-size business, and enterprise business).

Countries Covered: Australia, Brazil, Chile, China, Colombia, France, India, Indonesia, Italy, Mexico, Nigeria, Philippines, Russia, Nigeria, South Africa, Thailand, Turkey, United Arab Emirates, United Kingdom, United States

Reason to Buy

In-depth understanding of prepaid gift card market dynamics for 20 countries: Understand market opportunity, key trends and drivers along with five year forecast (2012-2021) for gift cards and incentive cards.

Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid cards strategy; assess market specific key trends, drivers and risks in gift cards segment.

Get insights into consumer attitude and behavior: Understand changing consumer attitude and behavior along with corporate usage of gift cards.

Explore innovation and competitive strategy: Understand the market competitiveness, strategies, and innovation in gift card segment.


1 About this Report
1.1 Methodology
1.2 Definitions
1.3 Disclaimer
2 Gift Card Strategy and Product Innovation
2.1 Future Market Drivers of the Gift Card Market
2.2 Emerging Avenues in the Gift Card Market
2.3 Consumer Targeting & Sales Strategies
2.4 Technology Platforms
3 Australia Gift Card Market Size and Forecast, 2012-2021
3.1 Gift Card - Transaction Value Trend Analysis, 2012-2021
3.2 Gift Card Market Size and Forecast by Functional Attribute
3.3 Gift Card Market Size and Forecast by Consumer Segments
3.4 Digital Gift Card Market Size Trend Analysis
3.5 Gift Card Market Share Analysis by Retail Categories
3.6 Gift Card Market Share Analysis by Gifting Occasion
3.9 Consumer Incentive and Loyalty Prepaid Card Market Size and Forecast, 2012-2020
3.1 Consumer Incentive Prepaid Card Market Size and Forecast by Consumer Segments, 2012-2021
3.11 Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis, 2012-2021
3.12 Employee / Partner Incentive Prepaid Card Market Size and Forecast by Functional Attribute
3.13 Employee / Partner Incentive Prepaid Card Market Size and Forecast by Consumer Segments, 2012-2021
4 Brazil (follows same sections as detailed for Australia above)
5 Chile (follows same sections as detailed for Australia above)
6 China (follows same sections as detailed for Australia above)
7 Colombia (follows same sections as detailed for Australia above)
8 France (follows same sections as detailed for Australia above)
9 India (follows same sections as detailed for Australia above)
10 Indonesia (follows same sections as detailed for Australia above)
11 Italy (follows same sections as detailed for Australia above)
12 Kenya (follows same sections as detailed for Australia above)
13 Mexico (follows same sections as detailed for Australia above)
14 Nigeria (follows same sections as detailed for Australia above)
15 Philippines (follows same sections as detailed for Australia above)
16 Russia (follows same sections as detailed for Australia above)
17 South Africa (follows same sections as detailed for Australia above)
18 Thailand (follows same sections as detailed for Australia above)
19 Turkey (follows same sections as detailed for Australia above)
20 United Arab Emirates G(follows same sections as detailed for Australia above)
21 United Kingdom (follows same sections as detailed for Australia above)
22 United States (follows same sections as detailed for Australia above)
23 Further Reading
23.1 About PayNXT360
23.2 Related Research
23.3 PayNXT360 Knowledge Center
List of Tables
This report has following list of tables for all 20 countries. There are 320 tables in all.
Table 1: Gift Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 2: Open Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 3: Closed Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 4: Prepaid Gift Card - Market Size and Forecast by Retail Consumer Segment (US$ Million), 2012-2021
Table 5: Gift Card - Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2012-2021
Table 6: Prepaid Digital Gift Card - Market Size and Forecast (US$ Million), 2012-2021
Table 7: Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 8: Consumer Incentive Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2012-2021
Table 9: Consumer Incentive Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2012-2021
Table 10: Consumer Incentive Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2012-2021
Table 11: Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 12: Open Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 13: Closed Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Table 14: Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2012-2021
Table 15: Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2012-2021
Table 16: Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2012-2021
List of Figures
This report has following list of figures for all 20 countries. There are 500 figures in all.
Figure 1: PayNXT360's Methodology Framework
Figure 2: Gift Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 3: Gift Card Prepaid Card - Market Share Analysis (Value) by Functional Attribute, 2016 Vs. 2021
Figure 4: Open Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 5: Closed Loop Gift Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 6: Gift Card Prepaid Card - Market Share Analysis (Value) by Consumer Segments, 2016 Vs. 2021
Figure 7: Gift Card - Market Size and Forecast by Retail Consumer Segment (US$ Million), 2012-2021
Figure 8: Gift Card - Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2012-2021
Figure 9: Digital Gift Card - Market Size and Forecast (US$ Million), 2012-2021
Figure 10: Gift Card - Market Share Analysis by Retail Categories
Figure 11: Gift Card - Market Share Analysis by Gifting Occasion
Figure 12: Gift Card - Market Share Analysis by Card Type
Figure 13: Gift Card - Market Share Analysis by Purchase Location
Figure 14: Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 15: Consumer Incentive Prepaid Card - Market Share Analysis (Value) by Consumer Segments, 2016 Vs. 2021
Figure 16: Consumer Incentive Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2012-2021
Figure 17: Consumer Incentive Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2012-2021
Figure 18: Consumer Incentive Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2012-2021
Figure 19: Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 20: Employee / Partner Incentive Prepaid Card - Market Share Analysis (Value) by Functional Attribute, 2016 Vs. 2021
Figure 21: Open Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 22: Closed Loop Employee / Partner Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2012-2021
Figure 23: Employee / Partner Incentive Prepaid Card - Market Share Analysis (Value) by Consumer Segments, 2016 Vs. 2021
Figure 24: Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2012-2021
Figure 25: Prepaid Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2012-2021
Figure 26: Employee / Partner Incentive Prepaid Card - Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2012-2021

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