New Zealand - Mobile Communications - Statistics, Analysis and Major Operators
A number of significant developments have occurred in the market in recent years. Telecom closed down its CDMA network and launched an in-house MVNO Pak'N'Save (formerly Skinny). In late 2013 it the operator launched commercial LTE services, competing with Vodafone which had launched the South Island's first LTE network earlier in the year, complementing an existing service in Auckland. Vodafone also bought the assets of TelstraClear in late 2012, together with its MVNO customers.
Mobile market penetration, at around 120-125%, is growing steadily as operators provide add-on packs attracting increased usage at a lower cost. With spectrum auctions allowing for the expansion of LTE networks, and further regional deployment of 3G coverage under the RBI, we expect to see steady subscriber growth across the networks.
New Zealand's third mobile operator 2degrees has enjoyed solid subscriber growth since launching services in 2009. The operator has around 20% overall market share of subscribers and a 12% share of mobile services revenue. Having secured spectrum in the 700MHz band in late 2013, the company may nevertheless find it difficult to compete against Vodafone and Telecom after the remaining block of 2x5MHz spectrum is auctioned: if either of the main players secure this block they would have twice the allocation of 2degrees.
This report provides market analyses as well as operating and revenue statistics and forecasts for the New Zealand mobile market, with market updates to January 2014.
Subscribers, market share, mobile voice, mobile data, SMS, NFC, smartphones, tablets, CDMA, WCDMA, HSPA, 4G, LTE, LTE launches in South Island, Telecom secures the remaining spectrum block in the 700MHz band; Skinny rebrands as Pak'N'Save; Vodafone LTE base passes 150,000 mark; 2degrees appoints new CEO; Telecom launches LTE in three cities; regulator's 2012 market report; market developments to January 2014.
Companies covered in this report:
2degrees, Skinny, Clear Mobitel, the MVNOs TelstraClear, Black+White, CallPlus, Compass, Gemalto, Orcon as well as a brief overview of the major operators (Vodafone and Telecom New Zealand).