New Zealand’s third mobile operator 2degrees enjoyed solid subscriber growth since launching services in 2009. By mid-2012 the operator had around 20% overall market share of subscribers and a 12% share of mobile services revenue.
A number of significant developments have occurred in the market in recent years. Telecom closed down its CDMA network and launched an in-house MVNO – Skinny. Telecom continues to trial LTE while Vodafone, which has seen its market share decline in recent quarters, in mid-2013 launched the South Island’s first LTE network, complementing an existing service in Auckland. Vodafone also bought the assets of TelstraClear in late 2012, together with its MVNO customers.
Mobile market penetration, at around 120-125%, is growing steadily as operators provide add-on packs attracting increased usage at a lower cost. With spectrum auctions allowing for the expansion of LTE networks, and further regional deployment of 3G coverage under the RBI, we expect to see steady subscriber growth across the networks.
This report provides market analyses as well as operating and revenue statistics and forecasts for the New Zealand mobile market, with market updates to May 2013.
Subscribers, market share, mobile voice, mobile data, SMS, NFC, smartphones, tablets, CDMA, WCDMA, HSPA, 4G, LTE, LTE launches in South Island, 700MHz spectrum auction plans, market developments to mid-2013.
Companies covered in this report:
2degrees, Skinny, Clear Mobitel, the MVNOs – TelstraClear, Black+White, CallPlus, Compass, Gemalto, Orcon as well as a brief overview of the major operators (Vodafone and Telecom New Zealand).