In 2012 we saw mobile network operator 2degrees growing on average at around one thousand customers a day since its launch. By late 2012 we are estimating that 2degrees has around 20% overall market share since its launch just over three years ago.
Since its launch in the previous duopoly-based mobile market, there have been a number of changes. Telecom closed down the CDMA network and launched an in-house MVNO – Skinny. Telecom is also trialling LTE services. Vodafone, which has seen its market share decline, in late 2012 sought approval for its purchase of TelstraClear together with its MVNO customers and assets. Vodafone in May 2013 prepared to launch the South Island’s first LTE network.
Mobile market penetration, at around 120-125%, is growing steadily as operators provide add-on packs attracting increased usage at a lower cost. With spectrum auctions allowing for the expansion of LTE networks, and further regional deployment of 3G coverage under the RBI, we expect to see steady subscriber growth across the networks.
New Zealand - Mobile Communications - Statistics, Analysis and Major Operators provides market analyses as well as operating and revenue statistics and forecasts for the New Zealand mobile market, with market updates to May 2013.
Subscribers, market share, mobile voice, mobile data, SMS, NFC, smartphones, tablets, CDMA, WCDMA, HSPA, 4G, LTE, LTE launches in South Island.
Companies covered in this report:
2degrees, Skinny, Clear Mobitel, the MVNOs – TelstraClear, Black+White, CallPlus, Compass, Gemalto, Orcon as well as a brief overview of the major operators (Vodafone and Telecom New Zealand).