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New Zealand - Mobile Communications - Statistics, Analysis and Major Operators


Attention: There is an updated edition available for this report.

In 2012 we saw mobile network operator 2degrees growing on average at around one thousand customers a day since its launch. By late 2012 we are estimating that 2degrees has around 20% overall market share since its launch just over three years ago.

Since its launch in the previous duopoly-based mobile market, there have been a number of changes. Telecom closed down the CDMA network and launched an in-house MVNO – Skinny. Telecom is also trialling LTE services into early 2013. Vodafone has seen its market share lower and in late 2012 approval for the purchase the previous Australian owned TelstraClear and its MVNO customers, and assets.

The mobile market continues to hover around 120-125% penetration is continuing to grow as some operators provide add-on packs attracting increased usage at a lower cost. With spectrum auctions planned that will allow the adding of LTE networks, further regional deployment of 3G coverage under the RBI, we will see more consumers in coverage and the possibility of even more subscribers across the networks.

In this report we provide market analyses, operating, and revenue statistics and forecasts for the New Zealand mobile market with analysis, statistics in text, tabular and charts formats in an easy-to-read format.

Key developments:

Subscribers, market share, mobile voice, mobile data, SMS, NFC, smartphones, tablets, CDMA, WCDMA, HSPA, 4G, LTE.

Companies covered in this report:

2degrees, Skinny, Clear Mobitel, the MVNOs – TelstraClear, Black+White, CallPlus, Compass, Gemalto, Orcon as well as a brief overview of the major operators (Vodafone and Telecom New Zealand).


1. Synopsis
2. Major mobile operators
2.1 Telecom Mobile
2.1.1 Background information
2.1.2 MVNO wholesale market
2.1.3 Skinny mobile
2.1.4 4G LTE trials commence
2.2 Vodafone New Zealand
2.2.1 Background information
2.2.2 Recent developments
2.2.3 Will market share increase though 2013
2.3 2degrees Mobile
2.3.1 Company overview
2.3.2 2degrees company financial statistics
2.3.3 Brief company history – background information
2.3.4 An award winning company in the making
2.3.5 1,000 customers came every day
2.3.6 Network expansion and preparing for 4G
3. Mobile Virtual Network Operators (MVNOs)
3.1 TelstraClear
3.1.1 MVNO overview
3.1.2 TelstraClear sold to Vodafone
3.2 Black+White
3.3 CallPlus/Slingshot
3.4 Compass
3.5 Orcon
4. Mobile market analysis
4.1 Will TelstraClear’s new owner add value to the market – late 2012
4.2 Major overhaul of New Zealand telecom market – mid-2012
5. Statistics
5.1 Operating statistics
5.2 Historic statistics
5.3 Revenue analysis
5.4 Mobile revenue statistics
5.4.1 Recent yearly figures – 2008 - 2012
5.4.2 Historic yearly figures – 1997 - 2007
5.5 Number portability
5.6 Smart device market
5.6.1 Smartphones and tablet penetration expanding
6. Mobile Messaging
6.1 Short Message Service (SMS)
6.1.1 Overview
6.1.2 Spamming texts
7. Mobile content and applications
7.1 International mobile roaming (IMR)
7.2 NFC payments trials
7.2.1 BNZ and Vodafone and VISA
7.2.2 Telecom, Westpac, Paymark and a mobile wallet
7.2.3 2degrees, Snapper and Touch2Pay
7.3 Joint venture for Trusted Service Manager (TSM)
8. Related reports
Table 1 – 2degrees key financial performance figures – 2008 - 2012
Table 2 – Mobile subscribers, annual change and penetration rate – 2001 - 2013
Table 3 – Mobile subscribers per major operator – 2001 - 2013
Table 4 – Annual change in mobile subscribers per major operator – 2002 - 2013
Table 5 – Market share of mobile subscribers per operator – 1995 - 2013
Table 6 – Telecom and Vodafone prepaid versus postpaid subscribers – 2005 - 2013
Table 7 – Market share of prepaid subscribers by MNO – 2009 - 2013
Table 8 – Mobile subscribers per major operator (historic) – 2001 - 2007
Table 9 – Mobile subscribers, annual change and penetration rate (historic) – 1995 - 2000
Table 10 – Telecom Mobile and Vodafone annual call minutes (historic) – 2006 - 2009
Table 11 – Telecom and Vodafone network termination rates – 2009 - 2014
Table 12 – Overview of prepaid calling rates per major operator – 2013
Table 13 – Mobile market revenue by MNO – 2008 - 2012
Table 14 – Annual change in mobile market revenue by MNO – 2008 - 2012
Table 15 – Mobile revenue market share by MNO – 2008 - 2012
Table 16 – Mobile market revenue by MNO (historic) – 1997 - 2007
Table 17 – Annual change in mobile market revenue by MNO (historic) – 1998 - 2007
Table 18 – Mobile revenue market share by MNO (historic) – 1997 - 2007
Chart 1 – Overview of 2degrees key financial performance indicators – 2008 - 2012
Chart 2 – Overview of mobile subscribers, annual change and penetration rate – 2005 - 2013
Chart 3 – Overview of mobile subscribers per major operator – 2009 - 2013
Chart 4 – Overview of mobile market share by major operator – 2008 - 2013
Chart 5 – Overview of Telecom and Vodafone prepaid versus postpaid subscribers – 2005 - 2013
Chart 6 – Overview of the market share of prepaid mobile subscribers by MNO – 2013
Exhibit 1 – 2degrees Mobile at a glance – 2012
Exhibit 2 – 2degrees background startup information
Exhibit 3 – Frequencies of mobile network operators in Australia and New Zealand – 2013

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