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New Zealand - Digital Economy and Digital Media

New Zealand - Digital Economy and Digital Media

New Zealand's Ultra-fast broadband / Rural Broadband Initiative (UFB/RBI) is scheduled to be completed by 2020. This significant infrastructure development will provide the necessary network capabilities to propel the country's digital economy, enabling key sectors such as e-government, e-commerce and digital media to flourish across the country.

By late 2014 about 536,000 premises were connected to the UFB, with some 55,000 premises having signed up for services. About 1.2 million premises will be connected when the project is complete. Businesses and residences will be able to access data rates ten times faster than those generally available hitherto, enabling them to operate services in the cloud and take better advantage of opportunities within the global market place. The digital economy will be driven by some of the digital media companies that continue to play an increasingly important role in the telecom markets.

The New Zealand government has committed itself to providing access to an online network for e-learning for students and schools that will see the coming generations of students with the necessary skills for the digital world of the future. It is also working on programmes to engage businesses and individuals with e-government services.

This report provides an overview of the digital economy and digital media markets in New Zealand. It includes a snapshot of social media usage, as well as updates and data on the e-government, e-health and e-learning markets.

Key developments:

Social media expanding, online e-commerce gaining ground, e-education and e-learning to expand through UFB connectivity, e-government comparisons, daily-deal coupon sites.

Companies covered in this report include:

Paymark, Trade Me, TVNZ, Fairfax, Groupon, Ziln TV.


1. Synopsis
2. The digital economy a key market driver
3. Policies and infrastructure
3.1 E-government
3.1.1 Background information
3.1.2 E-government overview
3.2 The Ultra-Fast Broadband network getting connected
3.3 New Zealand's current broadband network
4. Digital economy in New Zealand
4.1 Overview of the indicators
5. E-commerce
5.1 Overview and statistics
5.2 Daily-deal coupon sites still growing in popularity
5.3 Trade Me
5.3.1 Overview
5.3.2 Listed on the NZX and ASX
5.4 Global newcomers to e-commerce in New Zealand
5.5 Online music
6. E-health
6.1 Overview
6.2 Personal health care records
6.3 E-learning
6.3.1 Overview
6.3.2 Network for learning
7. Smart meters/smart grids
7.1 Overview
7.2 Renewable energy use target set for 2025
7.3 Electric vehicles trials and wireless chargers
7.4 Pilots and trials
7.5 Smart meters finally getting smart
7.6 Smart grids starting to roll out
7.7 Auckland network smart meters
7.8 Google PowerMeter installed in New Zealand
7.9 Smart networks
7.10 Smart homes
7.11 Time shifting of power usage
8. Digital media
8.1 IPTV (DSL TV)
8.1.1 IPTV
8.1.2 TVNZ
8.1.3 Ziln TV
8.2 Mobile TV
8.2.1 Overview
8.2.2 Vodafone
8.2.3 Spark NZ
8.3 Social networking
8.3.1 Usage and statistics
9. Related reports
Table 1 Budget allocation for UFB investment 2009 - 2013
Table 2 Estimated New Zealand population shopping online 2008 - 2014
Table 3 Top 5 e-commerce sites in New Zealand by popularity 2011 2013; 2015
Table 4 Information, e-commerce or social media websites in New Zealand in top 20 2011 2012; 2015
Table 5 Overview of Facebook users in New Zealand 2009 - 2014
Chart 1 The rise and fall of renewable energy use in New Zealand 1987 - 2025
Exhibit 1 Brief history timeline of e-government strategies in New Zealand
Exhibit 2 Previous government initiatives (historic) Digital Strategy 2.0
Exhibit 3 Historical overview of IPTV developments

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