New Zealand - Digital Economy and Digital Media
New Zealand's Ultra-fast broadband / Rural Broadband Initiative (UFB/RBI) is scheduled to be completed by 2020. This significant infrastructure development will provide the necessary network capabilities to propel the country's digital economy, enabling key sectors such as e-government, e-commerce and digital media to flourish across the country.
By late 2014 about 536,000 premises were connected to the UFB, with some 55,000 premises having signed up for services. About 1.2 million premises will be connected when the project is complete. Businesses and residences will be able to access data rates ten times faster than those generally available hitherto, enabling them to operate services in the cloud and take better advantage of opportunities within the global market place. The digital economy will be driven by some of the digital media companies that continue to play an increasingly important role in the telecom markets.
The New Zealand government has committed itself to providing access to an online network for e-learning for students and schools that will see the coming generations of students with the necessary skills for the digital world of the future. It is also working on programmes to engage businesses and individuals with e-government services.
This report provides an overview of the digital economy and digital media markets in New Zealand. It includes a snapshot of social media usage, as well as updates and data on the e-government, e-health and e-learning markets.
Social media expanding, online e-commerce gaining ground, e-education and e-learning to expand through UFB connectivity, e-government comparisons, daily-deal coupon sites.
Companies covered in this report include:
Paymark, Trade Me, TVNZ, Fairfax, Groupon, Ziln TV.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook