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New Zealand - Digital Economy and Digital Media


Attention: There is an updated edition available for this report.

The digital economy across New Zealand will have the necessary infrastructure for development to ignite e-government, e-commerce and digital media across the country once the Ultra-fast broadband / Rural Broadband Initiative (UFB/RBI) is completed during the next 5-10 years.

Speeds will be more than ten times faster than current rates and will enable opportunities that were not even imaginable when the project began connecting its first customers in 2012. Businesses and customers will operate “in the cloud” both within the country and in the global market place. The digital economy will be driven by some of the digital media companies that continue to play an increasingly important role in the telecommunications markets.

The New Zealand government has committed to providing access to an online network for e-learning in 2013 for students and schools that will see the coming generations of students with the necessary skills for the digital world of the future.

In this report, BuddeComm provides an overview of the digital economy and digital media markets in New Zealand. We also provide a snapshot of social media usage and updates and information on the e-government, e-health and e-learning markets with analysis, statistics in text, tabular and charts formats in an easy-to-read format.

Key developments:

Social media expanding, online e-commerce gaining ground, e-education and e-learning to expand through UFB connectivity, e-government comparisons, daily-deal coupon sites.

Companies covered in this report include:

Paymark, Trade Me, TVNZ, Fairfax, Groupon, Ziln TV.


1. Synopsis
2. The digital economy – a key market driver
3. Policies and infrastructure
3.1 E-government
3.1.1 Background information
3.1.2 E-government overview
3.2 The Ultra-Fast Broadband network – getting connected
3.3 New Zealand’s current broadband network
4. Digital economy in New Zealand
4.1 Overview of the indicators
5. E-commerce
5.1 Overview and statistics
5.2 Daily-deal coupon sites still growing in popularity
5.3 Trade Me
5.3.1 Overview
5.3.2 Listed on the NZX and ASX
5.3.3 Fairfax Digital Holdings NZ to sell out
5.4 Global newcomers to e-commerce in New Zealand
5.5 Online music
6. E-health
6.1 Overview
6.2 Personal health care records
6.3 E-learning
6.3.1 Overview
6.3.2 Network for learning
7. Smart meters/smart grids
7.1 Overview
7.2 Renewable energy use target set for 2025
7.3 Electric vehicles trials and wireless chargers
7.4 Pilots and trials
7.5 Smart meters finally getting smart
7.6 Smart grids starting to roll out
7.7 Christchurch network smart meters
7.8 Auckland network smart meters
7.9 Google PowerMeter installed in New Zealand
7.10 Smart networks
7.11 Smart homes
7.12 Time shifting of power usage
8. Digital media
8.1 IPTV (DSL TV)
8.1.1 IPTV in New Zealand
8.1.2 TVNZ
8.1.3 Ziln TV
8.2 Mobile TV
8.2.1 Overview
8.2.2 Vodafone
8.2.3 Telecom NZ
8.3 Social networking
8.3.1 Overview
8.3.2 Usage and statistics
9. Related reports
List of Tables, Charts and Exhibits
Table 1 – Budget allocation for UFB investment – 2009 - 2013
Table 2 – Estimated New Zealand population shopping online – 2008 - 2013
Table 3 – Top 5 e-commerce sites in New Zealand by popularity – 2011 - 2012
Table 4 – Information, e-commerce or social media websites in New Zealand in top 20 – 2011 - 2012
Table 5 – Overview of Facebook users in New Zealand – 2009 - 2012
Chart 1 – Overview of population who have shopped online in New Zealand – 2008 - 2013
Chart 2 – Overview of Trade Me share price trending – 2011 - 2012
Chart 3 – The rise and fall of renewable energy use in New Zealand – 1987 - 2025
Exhibit 1 – Brief history timeline of e-government strategies in New Zealand
Exhibit 2 – Previous government initiatives (historic) – Digital Strategy 2.0
Exhibit 3 – Historical overview of IPTV developments

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