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New Zealand - Broadcasting Market - FTA, Pay TV, Digital TV and Radio - Insights and Statistics

New Zealand - Broadcasting Market - FTA, Pay TV, Digital TV and Radio - Insights and Statistics

The FTA and the pay TV sectors are adapting to the growing trend among consumers to shift from linear TV to viewing content online. The trend has become stronger during the last two years as telecom infrastructure has improved, allowing a greater proportion of consumers to take advantage of content from w wide range of video sites, as well as catch-up services from broadcasters. The broadcasting and digital media industries are having to keep up with these changes in the market place.

Pay TV penetration in New Zealand is around 50%. The introduction of the cut-price monthly subscription model, Igloo, in late 2012 increased household penetration but the real threat is that this model will cannibalise the existing user base as customers churn to cheaper monthly rates. As the UFB consumer base eventually increases other competitive threats by other media models will see uptake of other media based subscription services, lowering the viability of the current model.

The first regional switch from analogue to digital TV broadcasting was completed in September 2012, with all other regions having reached ASO by December 2013. The process freed up considerable spectrum (digital dividend spectrum) in the 800MHz band which has been repurposed for mobile broadband use. To this end spectrum was sold to Vodafone, 2degrees and Spark in mid-2014. The economic effect to the country is in the order of $1 billion or more within a 5-10 year time frame.

This report provides a comprehensive overview of the FTA, Pay TV and Digital TV markets in New Zealand including statistics and forecasts. IPTV, Digital Media and Mobile TV are covered in a separate report: New Zealand - Digital Economy and Digital Media.

Key developments:

Pay TV; subscriber churn; community TV; STV; spectrum; digital TV; digital switchover completed; broadcasting; VoD; TVNZ financial data updates, recent market developments.

Companied covered in this report include:

Sky, Telecom, Vodafone, Prime Television, MediaWorks, TVNZ, TiVo, Kordia, TVWorks, New Zealand Racing Board, Quickflix, Radio New Zealand, Freeview, Igloo, Maori TV


1. Synopsis
2. Broadcasting market
2.1 Overview
3. Free-to-Air TV
3.1 Television New Zealand (TVNZ)
3.1.1 Company overview
3.1.2 Channels overview
3.1.3 TVNC Charter funding ended
3.1.4 TVNZ 7 closed
3.1.5 TVNZ Plus One
3.1.6 TV2 Plus One
3.1.7 Multi-platform strategy
3.1.8 Internet TV presence
3.1.9 Teletext closed
3.1.10 Market and financial statistics
3.2 Maori TV
3.3 MediaWorks NZ
3.3.1 TVWorks TV3 and Four
3.3.2 TV on demand
3.3.3 RadioWorks
3.4 Prime Television New Zealand
3.5 New Zealand Racing Board
3.5.1 Overview
3.5.2 Trackside
3.5.3 TAB TV
4. Digital FTA TV
4.1 Freeview
4.1.1 Overview
4.1.2 Technology
4.2 Digital TV changeover
4.2.1 Overview
5. Pay and cable TV (digital)
5.1 Market overview
5.2 Igloo
5.2.1 Overview
5.2.2 Igloo is a non-competitive threat to TV
5.3 SKY Network Television
5.3.1 Company overview
5.3.2 Satellite coverage
5.3.3 MovieLink, SKY DMX Music and Fatso
5.3.4 iSky and SKY GO
5.3.5 Recent developments
5.3.6 SKY subscriber statistics and revenue statistics
5.3.7 Brief company timeline 1990 - 2014
5.4 TelstraClear (separate report)
6. IPTV
6.1 Overview
6.2 Quickflix
6.3 Lightbox TV
6.4 TiVo
7. Digital radio
7.1 Digital Audio Broadcasting (DAB)
7.2 Digital radio trials
7.2.1 Background information
7.2.2 Kordia
8. Related reports
Table 1 Broadcasting statistics overview FTA TV 2014
Table 2 TVNZ Ondemand streams 2011 - 2014
Table 3 Overview of TVNZ key financial parameters 2011 - 2014
Table 4 Freeview household viewers and penetration rate 2009 - 2014
Table 5 Percentage of digital TV households by region 2011 - 2013
Table 6 Digital TV breakup by service provider/technology - 2010 - 2013
Table 7 Pay TV broadcasting statistics 2008 - 2014
Table 8 SKY Network Television financial overview 2010 - 2014
Table 9 SKY Network Television operational overview 2010 - 2013
Table 10 SKY Network Television operational overview 2010 - 2014
Table 11 SKY Network Television viewing hours overview 2010 - 2014
Table 12 Historic - SKY Network Television total UHF, DBS, other subscribers 1993 - 2004
Table 13 SKY Network Television total UHF, DBS & other subscribers 2005 - 2013
Table 14 SKY Network Television average monthly ARPU 2005 - 2008; 2013 - 2014
Table 15 Historic - SKY Network Television revenue, annual change 1997 - 2004
Table 16 SKY Network Television revenue, annual change 2005 - 2014
Chart 1 Overview of TVNZ key performance indicators 2011 - 2014
Chart 2 SKY Network Television financial overview 2010 2014
Chart 3 Overview of Sky key performance indicators 2005 - 2014
Exhibit 1 Television New Zealand (TVNZ) at a glance
Exhibit 2 Television and Radio available as Freeview services
Exhibit 3 Digital TV conversion from analogue shutdown by region 2012 - 2013
Exhibit 4 SKY Network Television at a glance 2013
Exhibit 5 SKY Network Television brief company history 1990 - 2014
Exhibit 6 ALT TV (historic) brief company history 2005 - 2009

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