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New Zealand - Broadcasting - FTA, Pay TV, Digital TV and Radio - Statistics & Overview - 2013


Attention: There is an updated edition available for this report.

FTA television and the pay TV sector like many other entertainment markets are looking for ways to keep advertising revenue growing. But with many ways of communicating now available, the broadcasting and digital media industries also need to keep up with the changes in the market place. The introduction of Freeview and additional digital television stations may provide some temporary relief before faster broadband services that will include IPTV and VoD TV become available across the country.

Pay TV penetration in New Zealand continues to hover at around 50% by early-2013. The introduction of the cut down monthly subscription model, Igloo, in late 2012 may increase household penetration but the real threat is that this model will cannibalise the existing user base as they churn to the cheaper monthly rates. As the UFB consumer base eventually increases other competitive threats by other media models will see uptake of other media based subscription services, lowering the viability of the current model.

Switching off the analogue TV network is in progress with the first region completed in September 2012 with all other regions set to be completed by late 2013. Accordingly with a free up of spectrum, there will be the possibility of a major economic effect to the country in the order of $1 billion or more within a 5-10 year time frame.

This report provides a comprehensive overview of the FTA, Pay TV and Digital TV markets in New Zealand including statistics and forecasts. IPTV, Digital Media and Mobile TV are covered in a separate report: New Zealand - Digital Economy & Digital Media.

Key developments:

Pay TV, subscriber churn, community TV, STV, spectrum, digital TV, broadcasting, VoD.

Companied covered in this report include:

Sky, Telecom, Vodafone, Prime Television, MediaWorks, TVNZ, TiVo, Kordia, TVWorks, New Zealand Racing Board, Quickflix, Radio New Zealand, Freeview, Igloo, Maori TV


1. Synopsis
2. Broadcasting market
2.1 Overview
3. Free-to-air TV
3.1 Television New Zealand (TVNZ)
3.1.1 Company overview
3.1.2 Channels overview
3.1.3 TVNC Charter funding ceased in 2012
3.1.4 TVNZ 7 closed in 2012
3.1.5 TVNZ Plus One commences mid-2012
3.1.6 Multi-platform strategy
3.1.7 Internet TV presence
3.1.8 Teletext to cease in 2013
3.1.9 Market and financial statistics
3.2 Maori TV
3.3 MediaWorks NZ
3.3.1 TVWorks – TV3 and Four
3.3.2 TV on demand
3.3.3 RadioWorks
3.4 Prime Television New Zealand
3.5 New Zealand Racing Board
3.5.1 Overview
3.5.2 Trackside
3.5.3 TAB TV
4. Digital FTA TV
4.1 Freeview
4.1.1 Overview
4.1.2 Technology
4.2 Digital TV changeover
4.2.1 Overview
4.2.2 Freeview frequency changes
5. Pay and cable TV (digital)
5.1 Market overview
5.2 Igloo
5.2.1 Overview
5.2.2 Digital TV partnership Sky and TVNZ – will it get new customers
5.2.3 Igloo is a non-competitive threat to TV
5.3 SKY Network Television
5.3.1 Company overview
5.3.2 Satellite coverage
5.3.3 MovieLink, SKY DMX Music and Fatso
5.3.4 iSky
5.3.5 Recent developments
5.3.6 SKY subscriber statistics and revenue statistics
5.3.7 Brief company timeline – 1990 - 2012
5.4 TelstraClear (separate report)
6. IPTV
6.1 Overview
6.2 Quickflix
6.3 TiVo
7. Digital radio
7.1 Digital Audio Broadcasting (DAB)
7.2 Digital radio trials
7.2.1 Background information
7.2.2 Kordia
8. Related reports
Table 1 – Broadcasting statistics overview – FTA TV – 2012
Table 2 – Overview of TVNZ key financial parameters – 2011 - 2012
Table 3 – TVNZ financial overview (historical) – 2007 - 2010
Table 4 – Freeview household viewers and penetration rate – 2009 - 2012
Table 5 – Percentage of digital TV households by region – 2011 - 2012
Table 6 – Digital TV breakup by service provider/technology –- 2010 - 2012
Table 7 – Pay TV broadcasting statistics – 2008 - 2012
Table 8 – SKY Network Television Ltd broadcasting, financial overview and ARPU – 2010 - 2012
Table 9 – SKY Network Television Ltd operational overview – 2010 - 2012
Table 10 – SKY Network Television total UHF, DBS & other subscribers – 1993 - 2013
Table 11 – SKY Network Television average monthly ARPU (historic) – 2005 - 2008
Table 12 – SKY Network Television revenue & annual change – 1997 - 2013
Chart 1 – Overview of TVNZ key performance indicators – 2011 - 2012
Chart 2 – Overview of Digital TV conversion rate by television households – 2010 - 2012
Chart 3 – Overview of Sky key performance indicators – 2007 - 2013
Chart 4 – Overview of Sky long-term share price trending – 2005 - 2013
Chart 5 – Overview of Sky share price trending – 2011 - 2013
Exhibit 1 – Television New Zealand (TVNZ) at a glance – 2013
Exhibit 2 – Television and Radio available as Freeview services – 2013
Exhibit 3 – Digital TV conversion from analogue – shutdown by region – 2012 - 2013
Exhibit 4 – SKY Network Television Ltd at a glance – 2012
Exhibit 5 – SKY Network Television – brief company history – 1990 - 2012
Exhibit 6 – ALT TV (historic) – brief company history – 2005 - 2009

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