FTA television and the pay TV sector like many other entertainment markets are looking for ways to keep advertising revenue growing. But with many ways of communicating now available, the broadcasting and digital media industries also need to keep up with the changes in the market place. The introduction of Freeview and additional digital television stations may provide some temporary relief before faster broadband services that will include IPTV and VoD TV become available across the country.
Pay TV penetration in New Zealand continues to hover at around 50% by early-2013. The introduction of the cut down monthly subscription model, Igloo, in late 2012 may increase household penetration but the real threat is that this model will cannibalise the existing user base as they churn to the cheaper monthly rates. As the UFB consumer base eventually increases other competitive threats by other media models will see uptake of other media based subscription services, lowering the viability of the current model.
Switching off the analogue TV network is in progress with the first region completed in September 2012 with all other regions set to be completed by late 2013. Accordingly with a free up of spectrum, there will be the possibility of a major economic effect to the country in the order of $1 billion or more within a 5-10 year time frame.
This report provides a comprehensive overview of the FTA, Pay TV and Digital TV markets in New Zealand including statistics and forecasts. IPTV, Digital Media and Mobile TV are covered in a separate report: New Zealand - Digital Economy & Digital Media.
Pay TV, subscriber churn, community TV, STV, spectrum, digital TV, broadcasting, VoD.
Companied covered in this report include:
Sky, Telecom, Vodafone, Prime Television, MediaWorks, TVNZ, TiVo, Kordia, TVWorks, New Zealand Racing Board, Quickflix, Radio New Zealand, Freeview, Igloo, Maori TV