Market Research Logo

Vodafone New Zealand

Vodafone New Zealand

Vodafone NZ remains New Zealand's largest mobile network operator, though the company has seen its share of the mobile market slip to below 40% during the last few years. In late-2012 Vodafone acquired TelstraClear from Telstra Australia, and later acquired the ISP ihug. These assets have enabled the operator to expand into the fixed-line segment and bolster its bundled service offerings. To this end, Vodafone has developed an IMS infrastructure to create a single fixed-line and mobile network. In addition to DSL broadband services, Vodafone is among the first operators globally to invest in the DOCSIS3.1 standard for its cable network, aiming to deliver 1Gb/s services.

The company's 2G and 3G networks provide near national population coverage, while an upgrade to its LTE infrastructure completed in late 2015 extended coverage to about 85% of the population. Vodafone also hosts a small number of MVNOs.

Vodafone was selected by the government to roll out rural services as part of the Rural Broadband Initiative (RBI). In October 2015 the government announced a further $100 million for the RBI as well as $50 million to fill in black spots' in the mobile network. By the end of the year Vodafone under the RBI had covered about 280,000 premises, of which 102,000 were connected.

This report provides an overview of Vodafone New Zealand's operating and financial performance to FY2015. It also assesses Vodafone's market strategy in relation to the Ultra-Fast Broadband Network/RBI, and its ability to compete effectively in the country's telecom sector following the consolidation of TelstraClear's fixed-line assets.

Key developments:

Rural Broadband Initiative (RBI) updates to December 2015; Vodafone invests in DOCSIS3.1 technology; LTE coverage passes 85% of the population; report update includes financial data for FY2015, operational data to December 2015, recent market developments.

Companies mentioned in this report:

iHug, 2degrees, Telecom, Chorus, Vocus Communications, TelstraClear, Orcon, Compass, M2, TeamTalk, CallPlus, Vodafone, First Mobile, BellSouth NZ, MySky, Kordia, Axia.

1. Synopsis
2. Company information
2.1 Company overview
2.2 Global and Oceania operations
3. Company analysis
3.1 The price of success
4. The networks
4.1 2G network
4.2 3G network
4.3 LTE network
4.4 International networks
4.4.1 Vocus Communications partnership
5. Products and services
5.1 Retail
5.2 Business
6. Wholesale, roaming and partnerships
6.1 Overview
6.2 TelstraClear
6.3 M2, Compass and Orcon
6.4 2degrees
6.5 Digital Mobile
6.6 First Mobile
6.7 Partnership with Kordia
6.8 Partnership with NZ Post
7. Financial results
7.1 Year ending FY 2015
7.2 Year ending FY 2014
7.3 Year ending FY 2013
7.4 Year ending FY 2012
7.5 Year ending FY 2011
7.6 Year ending FY 2010
7.7 Financial statistics
8. Operating results
8.1 Subscriber statistics
9. Company history
9.1 Brief timeline 1992 - 2015
10. Related reports
Table 1 Historic - Vodafone NZ revenue and annual change 1996 - 2004
Table 2 Vodafone NZ revenue and annual change 2005 - 2015
Table 3 Vodafone NZ annual profit/loss 2003 - 2015
Table 4 Historic - Vodafone subscriber statistics 1998 - 2009
Table 5 Vodafone subscriber statistics 2010 - 2015
Table 6 Vodafone prepaid versus postpaid subscribers 2006 - 2015
Table 7 Vodafone fixed-line broadband subscribers 2011 - 2015
Chart 1 Overview of Vodafone NZ revenue and annual change 2005 - 2015
Chart 2 Overview of Vodafone NZ subscribers and annual change 2005 - 2015
Chart 3 Overview of Vodafone NZ prepaid versus postpaid subscribers 2006 - 2015
Exhibit 1 Vodafone New Zealand at a glance
Exhibit 2 Background on Vodafone UFB / RBI

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report