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Vodafone Australia


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Vodafone Australia

Vodafone is the third-largest mobile carrier in Australia, being formed as a 50/50 joint venture in 2009 following the merger of Vodafone Australia and Hutchison 3G Australia. The two equal shareholders of Vodafone are the Vodafone Group and Hutchison 3G Australia. Hutchison Whampoa remains the majority shareholder of Hutchison Telecoms, with an 88% stake.

Vodafone offers a comprehensive suite of prepaid and postpaid mobile voice and mobile data products to both consumer and business customers. MVNO services are also provided to other telecommunication service providers.

Under a new Vodafone Australia has revealed a new three-year plan centred around adding value to services, bundling content and broadening Vodafone's retail distribution network.

Network upgrades continue and new sites are being added across Australia as the company ramps up its investment in infrastructure in a bid to retain customers. The operator launched LTE services, being able to compete with Optus and Telstra in this market which has tremendous growth potential. These upgrades and new towers have also delivered improved quality bandwidth required to keep up with consumer demand for mobile broadband services, and to address the network shortcomings.

The company remains at a disadvantage for not having bid for spectrum in the 700MHz band. To counter this, Vodafone refarmed its spectrum holdings in the 850MHz band, thus delivering LTE to 95% of the metro population. By 2015 Vodafone had switched on over 700 4G+ network sites in Melbourne and more than 2 million devices were connected nationally to Vodafone's 4G network and 4G+ networks. More than 50 per cent of Vodafones data traffic is now carried over 4G. Vodafone's 5G network is scheduled to be rolled out beginning from 2021.

In late 2015 TPG Telecom and VHA partnered in two new deals worth in excess of A$1 billion. Under the first deal TPG will embark on a major dark fibre transmission network expansion for VHA.

This report provides an overview of Vodafone Australia, including analysis by BuddeComm, as well as a range of financial and operating statistics.

Companied covered in this report include:

Telstra, Optus, VHA, Vodafone, 3, Hutchison (HTA).


1. Synopsis
2. Company information
2.1 Overview
3. Company analysis
3.1 Vodafone Australia's mobile-only strategy limiting growth
4. Recent Developments
4.1 Dark Fibre and MVNO Agreement with TPG Telecom
5. Historical Analysis
5.1 Network improvements will the customers return?
5.2 Can Vodafone succeed with 4G /LTE?
5.3 Background analysis to Vodafone problems
5.4 Cash from the Verizon deal
5.5 Structural changes in the industry
5.6 CEO departure: new challenges
5.7 Company analysis
6. Financial highlights
6.1 Overview HTA
6.2 Financial statistical overview
7. Operating highlights
7.1 Key operating statistics
8. Vodafone 3 merger
8.1 Introduction
8.2 Background analysis
8.2.1 Initial competition concerns unwarranted
9. Networks
9.1 Background
9.2 Vodafone network
9.3 3 network
9.4 Vodafone and Optus to share infrastructure from 2013 onwards
9.5 Network upgrades 2010 - 2014
9.6 LTE networks
9.7 5G Network
10. Merged company history
10.1 Brief timeline 1989 - 2014
11. Related reports
Table 1 Vodafone Australia revenue 2009 - 2015
Table 2 HTA key metrics financial overview 2009 - 2015
Table 3 Monthly ARPU and by segment 2009 - 2012
Table 4 Vodafone Australia revenue (historic) 1996; 1998 - 2008
Table 5 Vodafone subscribers by type 2009 2015
Chart 1 Overview of Vodafone Australia revenue 2009 - 2015
Chart 2 Overview of HTA financial metrics 2009 - 2015
Exhibit 1 Vodafone Australia (VHA) at a glance including headline figures 2015

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