Market Research Logo

Vodafone- Australia

Attention: There is an updated edition available for this report.

Vodafone Australia

Vodafone is the third-largest mobile carrier in Australia, being formed as a 50/50 joint venture in 2009 following the merger of Vodafone Australia and Hutchison 3G Australia. The two equal shareholders of Vodafone are the Vodafone Group and Hutchison 3G Australia. Hutchison Whampoa remains the majority shareholder of Hutchison Telecoms, with an 88% stake.

Vodafone offers a comprehensive suite of prepaid and postpaid mobile voice and mobile data products to both consumer and business customers. MVNO services are also provided to other telecommunication service providers. During 2013 a number of Crazy John's stores were closed in a cost cutting exercise, with the remainder later branded as Vodafone stores. From late 2011, 3' stopped taking new customers, and in August 2013 the brand was dissolved, with all customers having to migrate to Vodafone to retain services. The 3' stores have also been rebranded as Vodafone.

Network upgrades continue and new sites are being added across Australia as the company ramps up its investment in infrastructure in a bid to retain customers. In 2013 the operator launched LTE services, being able to compete with Optus and Telstra in this market which has tremendous growth potential. These upgrades and new towers have also delivered improved quality bandwidth required to keep up with consumer demand for mobile broadband, and to address the shortcomings which has been disastrous for the company since 2011: despite recent network improvements, customer losses have continued into the first quarter of 2014, though they slowed dramatically in the last quarter of 2013. The company reported having more than one million 4G devices on its network by March 2014, while it is aiming to provide LTE coverage across the network as soon as practicable, and so take advantage of customer demand for mobile data and broadband services. Yet the company remains at a disadvantage for not having bid for spectrum in the 700MHz band in 2013, while Optus and Telstra will be able to make use of their assets in this spectrum band from January 2015.

This report provides an overview of Vodafone Australia, including analysis by BuddeComm, as well as a range of financial and operating statistics.

Key developments:

Network upgrades and expansion build network viability though customer loses continue to Q1 2014; revenue still falling; no bid made in 2013 700MHz spectrum auction placing Vodafone at a disadvantage; analysis on the departure of CEO Bill Morrow and the appointment of the new CEO Iñaki Berroeta; financial data for 2013, operating data to March 2014.

Companied covered in this report include:

Telstra, Optus, VHA, Vodafone, 3, Hutchison (HTA).

1. Synopsis
2. Company information
2.1 Overview
3. Company analysis
3.1 Network improvements will the customers return?
3.2 Can Vodafone succeed with 4G /LTE?
3.3 Background analysis to Vodafone problems
3.4 Cash from the Verizon deal
3.5 Structural changes in the industry
3.6 CEO departure: new challenges
3.7 Company analysis: into 2014
4. Financial highlights
4.1 Overview HTA
4.2 Financial statistical overview
5. Operating highlights
5.1 Overview
5.2 Key operating statistics
6. Vodafone 3 merger
6.1 Introduction
6.2 Recent subscriber developments
6.3 Background analysis
6.3.1 Initial competition concerns unwarranted
7. Networks
7.1 Background
7.2 Vodafone network
7.3 3 network
7.4 Vodafone and Optus to share infrastructure from 2013 onwards
7.5 Network upgrades 2010 - 2014
7.6 LTE networks
8. Merged company history
8.1 Brief timeline 1989 - 2014
9. Related reports
Table 1 Vodafone Australia revenue 2009 - 2013
Table 2 HTA key metrics financial overview 2009 - 2013
Table 3 Monthly ARPU and by segment 2009 - 2012
Table 4 Vodafone Australia revenue (historic) 1996; 1998 - 2008
Table 5 Vodafone subscribers by type 2009 2014
Table 6 Vodafone subscribers by type 2009 2014
Table 7 Vodafone data subscribers by type 2009 - 2011
Chart 1 Overview of Vodafone Australia revenue 2009 - 2013
Chart 2 Overview of HTA financial metrics 2009 - 2013
Chart 3 Overview of HTA ARPU by segment 2009 - 2012
Exhibit 1 Vodafone Australia (VHA) at a glance including headline figures 2014

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report