Vodafone is the third-largest mobile carrier in Australia, and was formed as a 50/50 joint venture in 2009 following the merger of Vodafone Australia and Hutchison 3G Australia. The two equal shareholders of Vodafone are the Vodafone Group Plc and Hutchison 3G Australia. Hutchison Whampoa remains the majority shareholder of Hutchison Telecoms, with an 88% stake.
Vodafone owns and operates the mobile brands of Vodafone, 3 and Crazy John’s, and offers a comprehensive suite of prepaid and postpaid mobile voice and mobile data products to both consumer and business customers. MVNO services are also provided to other telecommunication service providers.
Network upgrades and new sites across Australia up to end-2012 will have included being LTE ready are nearly complete. These upgrades and new towers should bring the quality bandwidth that is necessary to keep the ever-growing expansion of mobile broadband usage that consumer and smartphones demand as is occurring across the mobile networks. But will the customers come back – subscriber numbers in late-2012 are now lower than when the two companies merged and still continuing to decrease.
Since new and renewing ‘3’ subscribers have only able to choose Vodafone services since late 2011 a higher churn rate away from the company has resulted, with BuddeComm estimating that higher churn will continue into 2013. By August 2012 the remaining ‘3’ subscribers now must use Vodafone services where coverage is available.
In this report we provide an overview of Vodafone, with analysis by BuddeComm, commentary, including statistics in tabular and easy-to-read chart formats.
Network upgrades and expansion to build network viability and return customers, revenue and subscribers decreasing, churn increasing, ARPU.