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Vodafone Australia


Attention: There is an updated edition available for this report.

Vodafone is the third-largest mobile carrier in Australia, and was formed as a 50/50 joint venture in 2009 following the merger of Vodafone Australia and Hutchison 3G Australia. The two equal shareholders of Vodafone are the Vodafone Group Plc and Hutchison 3G Australia. Hutchison Whampoa remains the majority shareholder of Hutchison Telecoms, with an 88% stake.

Vodafone owns and operates the mobile brands of Vodafone, 3 and Crazy John’s, and offers a comprehensive suite of prepaid and postpaid mobile voice and mobile data products to both consumer and business customers. MVNO services are also provided to other telecommunication service providers.

Network upgrades and new sites across Australia up to end-2012 will have included being LTE ready are nearly complete. These upgrades and new towers should bring the quality bandwidth that is necessary to keep the ever-growing expansion of mobile broadband usage that consumer and smartphones demand as is occurring across the mobile networks. But will the customers come back – subscriber numbers in late-2012 are now lower than when the two companies merged and still continuing to decrease.

Since new and renewing ‘3’ subscribers have only able to choose Vodafone services since late 2011 a higher churn rate away from the company has resulted, with BuddeComm estimating that higher churn will continue into 2013. By August 2012 the remaining ‘3’ subscribers now must use Vodafone services where coverage is available.

In this report we provide an overview of Vodafone, with analysis by BuddeComm, commentary, including statistics in tabular and easy-to-read chart formats.

Key developments:

Network upgrades and expansion to build network viability and return customers, revenue and subscribers decreasing, churn increasing, ARPU.

Companied covered in this report include:

Telstra, Optus, VHA, Vodafone, 3, Hutchison (HTA).


1. Synopsis
2. Company information
2.1 Overview
3. Company analysis
3.1 Network improvements – will the customers return?
3.2 Continual customer losses are more setbacks for the company
3.3 Vodafone can it make the move to 4G /LTE?
3.4 Background analysis to Vodafone problems
3.5 Structural changes in the industry
4. Financial highlights
4.1 Overview HTA current year H1 FY2012
4.2 Previous year FY2011
4.3 Financial statistical overview
5. Operating highlights
5.1 Overview current year H1 2012
5.2 Overview FY2011
5.3 Key operating statistics – 2012
6. Vodafone – 3 merger
6.1 Introduction
6.2 Recent subscriber developments
6.3 Background analysis
6.3.1 Initial competition concerns unwarranted
6.3.2 High level facts and figures of the merger
7. Networks
7.1 Background
7.2 Vodafone network
7.3 3 network
7.4 Vodafone and Optus to share infrastructure from 2013 onwards
7.5 Network upgrades – 2010 - 2012
7.6 LTE networks
7.7 Vodafone, NBN fixed-line broadband - still to grow numbers
8. Merged company history
8.1 Brief timeline – 1989 - 2012
9. Related reports
List of Tables, Exhibits and Charts
Table 1 – Vodafone Australia revenue – 2009 - 2012
Table 2 – HTA key metrics – financial overview – 2009 - 2012
Table 3 – Monthly ARPU and by segment – 2009 - 2012
Table 4 – Vodafone Australia revenue (historic) – 1996; 1998 - 2008
Table 5 – Vodafone – subscribers by type – 2009 - 2013
Table 6 – Vodafone data subscribers by type – 2009 - 2011
Chart 1 – Overview of HTA long term trending share price – 2003 - 2012
Chart 2 – Overview of HTA share price – 2011 - 2012
Chart 3 – Overview of Vodafone Australia revenue – 2009 - 2012
Chart 4 – Overview of HTA financial metrics – 2009 - 2012
Chart 5 – Overview of HTA ARPU by segment – 2009 - 2012
Chart 6 – Overview of monthly ARPU – 2009 - 2012
Chart 7 – Overview of Vodafone subscribers prepaid versus postpaid – 2009 - 2012
Chart 8 – Overview of 3G subscribers versus mobile broadband subscribers – 2009 - 2011
Exhibit 1 – Vodafone Australia (VHA) at a glance – including headline figures – 2012

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