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Vodafone Australia


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Vodafone Australia

Vodafone is the third-largest mobile carrier in Australia, being formed as a 50/50 joint venture in 2009 following the merger of Vodafone Australia and Hutchison 3G Australia. The two equal shareholders of Vodafone are the Vodafone Group and Hutchison 3G Australia. Hutchison Whampoa remains the majority shareholder of Hutchison Telecoms, with an 88% stake. Vodafone offers a comprehensive suite of prepaid and postpaid mobile voice and mobile data products to both consumer and business customers. MVNO services are also provided to other telecommunication service providers.

Vodafone Australia is in the process of making a remarkable turnaround in its fortunes. There have been several low points in recent years, all stemming from a disastrous meltdown in late 2010 caused by a poorly managed integration of the Vodafone and 3 networks and systems. This resulted in customers haemorrhaging away from the company, a process that was relentless for many quarters in succession. The loss of subscribers in turn resulted in reduced revenue and greater difficulty in developing an effective investment strategy to overcome the company's problems. This sorry state of affairs also placed increasing strain on the two shareholders, Hutchison and Vodafone Group.

The infrastructure has seen a fundamental overhaul, largely due to the successful refarming of its 850MHz concessions which allowed it to convert 3G to LTE across the country. To some degree this process lessened the disadvantage which Vodafone suffered for not having bid for 700MHz spectrum in 2013, an asset which both Telstra and Optus, as concession holders, have been able to utilise since early 2015 to expand and improve on their LTE services. In a sign of its renewed confidence, however, Vodafone in May 2016 offered to pay the government $594 million for an unsold 2x10MHz block of 700MHz spectrum.

In August 2016 Vodafone Australia began committing major resources to evaluating a potential fixed-line play over NBN. It is also targeting leadership in the next generation of mobile, announcing that it will start running 5G lab trials and demonstrations. Vodafone Australia is also looking to take leadership in the growing Internet of Things space, drawing on the expertise of the Vodafone Group globally.

This report provides an overview of Vodafone Australia, including analysis by BuddeComm, as well as a range of financial and operating statistics.

Companied covered in this report include:

Telstra, Optus, VHA, Vodafone, 3, Hutchison (HTA).


1. Synopsis
2. Company information
2.1 Overview
2.2 Fixed Line, IoT and 5G Strategy
3. Company analysis
3.1 Vodafone's remarkable turnaround
4. Recent Developments
4.1 Reduction in Customer Complaints
4.2 Dark Fibre and MVNO Agreement with TPG Telecom
4.3 NB-IoT trial
5. Historical Analysis
5.1 Vodafone Australia's mobile-only strategy limiting growth
5.2 Network improvements will the customers return?
5.3 Can Vodafone succeed with 4G /LTE?
5.4 Background analysis to Vodafone problems
5.5 Cash from the Verizon deal
5.6 Structural changes in the industry
6. Financial highlights
7. Operating highlights
7.1 Key operating statistics
8. Vodafone 3 merger
8.1 Introduction
8.2 Background analysis
8.2.1 Initial competition concerns unwarranted
9. Networks
9.1 Background
9.2 Vodafone network
9.3 3 network
9.4 Vodafone and Optus to share infrastructure from 2013 onwards
9.5 Network upgrades 2010 - 2014
9.6 LTE networks
9.7 5G Network
9.8 Spectrum
9.9 MVNO deals
10. Merged company history
10.1 Brief timeline 1989 - 2014
11. Related reports
Table 1 Vodafone Australia revenue 2009 - 2016
Table 2 HTA key metrics financial overview 2009 - 2016
Table 4 VHA Monthly ARPU 2015- 2016
Table 3 Historic - Monthly ARPU and by segment 2009 - 2012
Table 4 Vodafone Australia revenue (historic) 1996; 1998 - 2008
Table 5 Vodafone subscribers by type 2009 2016
Exhibit 1 Vodafone Australia (VHA) at a glance including headline figures

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